Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies, Audience Segmentation & Targeting, Content Strategy

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives

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Lessons from a High-Profile Healthcare Rebrand: Northwell Health's Story

12/07/16 by Hannah Stuart, Copywriter

Topics: Healthcare Case Studies, Content Strategy

Looking for healthcare rebranding inspiration? Look no further! Northwell Health Senior Vice President and Chief Marketing and Communications Officer Ramon Soto shares his unique perspective.

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Case Study: Tampa General Achieves $24:1 ROI with Consumer Publication

11/29/16 by Jacob Moore, Managing Editor

Topics: Healthcare Case Studies, Content Strategy

With targeted delivery and custom, patient-centered content, Tampa General Hospital grows its patient base by leaps and bounds.

Overview and Objective

Tampa General Hospital (TGH) is a leading academic medical institution, ranked nationally in six specialties by U.S. News & World Report and ranked #1 in Tampa Bay. Already a respected healthcare fixture in Tampa Bay, the hospital has set its sights on growth with numerous Tampa General Medical Group locations in Florida and new healthplexes under construction.

As part of this growth initiative, TGH set out to refresh the organization's public image and connect with patients, both new and existing, in their expanding service area. 

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Case Study: Barton Health Grows Orthopedics with Data-Driven Marketing

11/11/16 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Healthcare Case Studies

Community hospital generates nearly 1,000 orthopedic procedures—and $8.5:1 ROI—by leveraging CRM data to drive an integrated service line campaign.

Overview and Objectives

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CRM-Driven Content Drives $21:1 ROI for Regional Health System

10/28/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Case Studies

KishHealth System, part of Northwestern Medicine, partners with True North Custom on a data-driven content strategy designed to engage community members, acquire new patients, and drive revenue growth from existing patients.

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Catholic Hospital Creates Award-Winning Publication to Reach Women

07/13/16 by Charlie Milburn, Senior Account Supervisor

Topics: Healthcare Case Studies

St. Dominic Hospital wanted to find a way to engage women in the community. The result is a consumer publication that's driving higher patient volume and—most importantly—saving lives.

Overview

St. Dominic Hospital is a comprehensive, 535-bed tertiary care hospital located in Jackson, Miss. While the hospital previously had a community magazine—Living Well—the magazine was mostly standardized articles with no true ties to the hospital or community. St. Dominic wanted Yes Ma’am to be a relatable lifestyle magazine that features places and people familiar to its target audience.

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Case Study: Leading Children's Hospital Uses Reputation Management to Improve U.S. News and World Report Rankings

07/11/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Case Studies

Phoenix Children's Hospital wanted to find a way to increase its rankings in the U.S. News & World Report. The solution - content marketing.

Overview and Objective

Phoenix Children’s Hospital is one of the nation’s largest children’s hospitals, with a medical staff of nearly 1,000 pediatric specialists providing care across more than 70 pediatric subspecialties.

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Get Your Emails Opened with A/B Testing

04/04/16 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Healthcare Case Studies

Did you know a simple experiment can optimize your email marketing?

If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.

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Case Study: Digital Content Drives Consumer Engagement for Health System

01/12/16 by Charlie Milburn, Senior Account Supervisor

Topics: Healthcare Case Studies

The right balance of content—informed by a clear strategy and supported by data analysis—positions one of the largest health systems in the southwest as a trusted source for wellness content that connects readers to local physicians and services.

Overview

In October 2014, a regional health system in the Southwest turned to True North Custom for help in creating targeted, high-quality content for its consumer-focused digital content hub. Though the site was already developed, it was not reaching its full potential as a source of information and referrals.

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Nothing Shall Be Impossible: Rebranding Saint Thomas Health

09/11/15 by Kayla Anderson, Marketing Manager

Topics: Healthcare Case Studies

I recently had the pleasure of attending a Nashville American Marketing Association (NAMA) event that featured Saint Thomas Health’s Chief Marketing and Communications Officer Rebecca Climer. Having recently led the organization through a rebranding initiative, she shared actionable insights on an issue that hits close to home for many healthcare organizations.

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