Topics: Healthcare Case Studies
If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.CONTINUE READING
Nemours Children's Health System is one of the largest integrated pediatric health systems in the nation. To promote its Orthopedic Center at duPont Hospital for Children, Nemours turned to True North Custom.CONTINUE READING
Tampa General Hospital (TGH) is a leading academic medical institution, ranked nationally in six specialties by U.S. News & World Report and ranked #1 in Tampa Bay. Already a respected healthcare fixture in Tampa Bay, the hospital has set its sights on growth with numerous Tampa General Medical Group locations in Florida and new healthplexes under construction.
As part of this growth initiative, TGH set out to refresh the organization's public image and connect with patients, both new and existing, in their expanding service area.CONTINUE READING
St. Dominic Hospital is a comprehensive, 535-bed tertiary care hospital located in Jackson, Miss. While the hospital previously had a community magazine—Living Well—the magazine was mostly standardized articles with no true ties to the hospital or community. St. Dominic wanted Yes Ma’am to be a relatable lifestyle magazine that features places and people familiar to its target audience.CONTINUE READING
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