Recent Posts

Weight-Loss Campaign Generates 100+ Leads in 60 Days

11/26/19 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies



Vanderbilt Care Paths:  Clinical and Marketing Leaders Collaborate to Improve Population Health

08/15/19 by Josh Garcia, Copywriter

Topics: Healthcare Case Studies, Physician Marketing, Healthcare Industry Insights & Trends

When marketing and medical professionals communicate, remarkable things happen. Just ask the experts at Vanderbilt Health Affiliated Network, whose internal collaboration is improving population health in Tennessee and surrounding states through the use of standardized care paths.


Enhance Your Custom Magazine With an Integrated Content Strategy

04/03/19 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Case Studies, Content Strategy


Get more out of your healthcare magazine with an integrated approach.


Case Study: How an Employee Publication Helped a Health System Speak With One (Brand) Voice

01/02/19 by Thomas Crocker, Copywriter

Topics: Healthcare Case Studies

A faith-based health system with a national footprint amplified its brand voice internally through a carefully considered rebranding of its corporate employee magazine.


Case Study: Orthopedics Campaign Increases Patient Engagement and Encounters

09/19/18 by Heather Hammond, Managing Editor

Topics: Healthcare Case Studies



Case Study: Integrated Content Strategy Drives Growth for Community Hospital

04/25/18 by Josh Garcia, Copywriter

Topics: Healthcare Case Studies

Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the hospital’s market share while developing a closer relationship with her audience.


Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

01/24/18 by Tiffany Parnell, Senior Copywriter

Topics: Healthcare Case Studies, Content Strategy

Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).


Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

08/23/17 by Emily Main, Managing Editor

Topics: Healthcare Case Studies

Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health boost patient volume and build stronger relationships by leveraging its message of compassionate care.


Children's Hospital Improves Email Program with A/B Testing

06/07/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Healthcare Case Studies

Did you know a simple experiment can optimize your email marketing?

If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.


Case Study: Nemours Physician Email Campaign Triples Industry Average

04/27/17 by Trevor Willingham, Copywriter

Topics: Healthcare Case Studies, Content Strategy, Measurement & Analytics

True North Custom used strategic testing and tweaking to make Nemours/Alfred I. duPont Hospital for Childrens pediatric orthopedic email campaign a resounding success.

Nemours Children's Health System is one of the largest integrated pediatric health systems in the nation. To promote its Orthopedic Center at duPont Hospital for Children, Nemours turned to True North Custom.


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