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04/25/18 by Josh Garcia, Copywriter
Topics: Healthcare Case Studies
01/24/18 by Tiffany Parnell, Senior Copywriter
Topics: Healthcare Case Studies, Content Strategy
08/23/17 by Emily Main, Managing Editor
Topics: Healthcare Case Studies
06/07/17 by Hannah Stuart, Copywriter
Topics: Digital Marketing, Healthcare Case Studies
If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.
CONTINUE READING04/27/17 by Trevor Willingham, Copywriter
Topics: Healthcare Case Studies, Content Strategy, Measurement & Analytics
Nemours Children's Health System is one of the largest integrated pediatric health systems in the nation. To promote its Orthopedic Center at duPont Hospital for Children, Nemours turned to True North Custom.
CONTINUE READING03/15/17 by Jenny Havron-Miller, Managing Editor
Topics: Content Strategy, Audience Segmentation & Targeting, Healthcare Case Studies
12/07/16 by Hannah Stuart, Copywriter
Topics: Healthcare Case Studies, Content Strategy
11/29/16 by Jacob Moore, Managing Editor
Topics: Healthcare Case Studies, Content Strategy
Tampa General Hospital (TGH) is a leading academic medical institution, ranked nationally in six specialties by U.S. News & World Report and ranked #1 in Tampa Bay. Already a respected healthcare fixture in Tampa Bay, the hospital has set its sights on growth with numerous Tampa General Medical Group locations in Florida and new healthplexes under construction.
As part of this growth initiative, TGH set out to refresh the organization's public image and connect with patients, both new and existing, in their expanding service area.
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