Case Study: How an Employee Publication Helped a Health System Speak With One (Brand) Voice

01/02/19 by Thomas Crocker, Copywriter

Topics: Healthcare Case Studies



Case Study: Orthopedics Campaign Increases Patient Engagement and Encounters

09/19/18 by Heather Hammond, Managing Editor

Topics: Healthcare Case Studies



Case Study: Integrated Content Strategy Drives Growth for Community Hospital

04/25/18 by Josh Garcia, Copywriter

Topics: Healthcare Case Studies

Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the hospital’s market share while developing a closer relationship with her audience.


Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration

01/24/18 by Tiffany Parnell, Senior Copywriter

Topics: Healthcare Case Studies, Content Strategy

Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).


Case Study: Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

08/23/17 by Emily Main, Managing Editor

Topics: Healthcare Case Studies

Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health boost patient volume and build stronger relationships by leveraging its message of compassionate care.


Children's Hospital Improves Email Program with A/B Testing

06/07/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Healthcare Case Studies

Did you know a simple experiment can optimize your email marketing?

If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.


Case Study: Nemours Physician Email Campaign Triples Industry Average

04/27/17 by Trevor Willingham, Copywriter

Topics: Healthcare Case Studies, Content Strategy, Measurement & Analytics

True North Custom used strategic testing and tweaking to make Nemours/Alfred I. duPont Hospital for Childrens pediatric orthopedic email campaign a resounding success.

Nemours Children's Health System is one of the largest integrated pediatric health systems in the nation. To promote its Orthopedic Center at duPont Hospital for Children, Nemours turned to True North Custom.


Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Content Strategy, Audience Segmentation & Targeting, Healthcare Case Studies

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives


Lessons from a High-Profile Healthcare Rebrand: Northwell Health's Story

12/07/16 by Hannah Stuart, Copywriter

Topics: Healthcare Case Studies, Content Strategy

Looking for healthcare rebranding inspiration? Look no further! Northwell Health Senior Vice President and Chief Marketing and Communications Officer Ramon Soto shares his unique perspective.


Case Study: Tampa General Achieves $24:1 ROI with Consumer Publication

11/29/16 by Jacob Moore, Managing Editor

Topics: Healthcare Case Studies, Content Strategy

With targeted delivery and custom, patient-centered content, Tampa General Hospital grows its patient base by leaps and bounds.

Overview and Objective

Tampa General Hospital (TGH) is a leading academic medical institution, ranked nationally in six specialties by U.S. News & World Report and ranked #1 in Tampa Bay. Already a respected healthcare fixture in Tampa Bay, the hospital has set its sights on growth with numerous Tampa General Medical Group locations in Florida and new healthplexes under construction.

As part of this growth initiative, TGH set out to refresh the organization's public image and connect with patients, both new and existing, in their expanding service area. 


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