Recent Posts

When marketing and medical professionals communicate, remarkable things happen. Just ask the experts at Vanderbilt Health Affiliated Network, whose internal collaboration is improving population health in Tennessee and surrounding states through the use of standardized care paths.

Get more out of your healthcare magazine with an integrated approach.

A faith-based health system with a national footprint amplified its brand voice internally through a carefully considered rebranding of its corporate employee magazine.

Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the hospital’s market share while developing a closer relationship with her audience.

Washington Health System embraces storytelling in print and online to increase awareness of key service lines and prove return on investment (ROI).

Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health boost patient volume and build stronger relationships by leveraging its message of compassionate care.

Did you know a simple experiment can optimize your email marketing?

If you want to know which email subject line, article headline, arrival time, or even button color is most likely to garner results, let your readers decide. A/B testing is an easy, painless way to evaluate several approaches to sending out mass emails and determining which options provide you with the best results.

True North Custom used strategic testing and tweaking to make Nemours/Alfred I. duPont Hospital for Children’s pediatric orthopedic email campaign a resounding success.

Nemours Children's Health System is one of the largest integrated pediatric health systems in the nation. To promote its Orthopedic Center at duPont Hospital for Children, Nemours turned to True North Custom.