Recent Posts


Case Study: Barton Health Grows Orthopedics with Data-Driven Marketing

11/11/16 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Healthcare Case Studies

Community hospital generates nearly 1,000 orthopedic procedures—and $8.5:1 ROI—by leveraging CRM data to drive an integrated service line campaign.

Overview and Objectives

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CRM-Driven Content Drives $21:1 ROI for Regional Health System

10/28/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Case Studies

KishHealth System, part of Northwestern Medicine, partners with True North Custom on a data-driven content strategy designed to engage community members, acquire new patients, and drive revenue growth from existing patients.

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Catholic Hospital Creates Award-Winning Publication to Reach Women

07/13/16 by Charlie Milburn, Senior Account Supervisor

Topics: Healthcare Case Studies

St. Dominic Hospital wanted to find a way to engage women in the community. The result is a consumer publication that's driving higher patient volume and—most importantly—saving lives.

Overview

St. Dominic Hospital is a comprehensive, 535-bed tertiary care hospital located in Jackson, Miss. While the hospital previously had a community magazine—Living Well—the magazine was mostly standardized articles with no true ties to the hospital or community. St. Dominic wanted Yes Ma’am to be a relatable lifestyle magazine that features places and people familiar to its target audience.

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Case Study: Leading Children's Hospital Uses Reputation Management to Improve U.S. News and World Report Rankings

07/11/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Case Studies

Phoenix Children's Hospital wanted to find a way to increase its rankings in the U.S. News & World Report. The solution - content marketing.

Overview and Objective

Phoenix Children’s Hospital is one of the nation’s largest children’s hospitals, with a medical staff of nearly 1,000 pediatric specialists providing care across more than 70 pediatric subspecialties.

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Case Study: Digital Content Drives Consumer Engagement for Health System

01/12/16 by Charlie Milburn, Senior Account Supervisor

Topics: Healthcare Case Studies

The right balance of content—informed by a clear strategy and supported by data analysis—positions one of the largest health systems in the southwest as a trusted source for wellness content that connects readers to local physicians and services.

Overview

A regional health system in the Southwest turned to True North Custom for help in creating targeted, high-quality content for its consumer-focused digital content hub. Though the site was already developed, it was not reaching its full potential as a source of information and referrals.

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Nothing Shall Be Impossible: Rebranding Saint Thomas Health

09/11/15 by Kayla Anderson, Marketing Manager

Topics: Healthcare Case Studies

I recently had the pleasure of attending a Nashville American Marketing Association (NAMA) event that featured Saint Thomas Health’s Chief Marketing and Communications Officer Rebecca Climer. Having recently led the organization through a rebranding initiative, she shared actionable insights on an issue that hits close to home for many healthcare organizations.

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