4 Implications for Healthcare Marketers from FutureScan: 2017-2022

04/24/17 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

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3 Ideas from The Hospital Marketing & Consumer Engagement Summit

04/12/17 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

Several of the leading minds in healthcare marketing recently converged in Nashville for the second-annual Hospital Marketing and Consumer Engagement Summit. Here are a trio of ideas that top marketers are talking about.

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Top Ways to Track Campaign Spend and Illustrate ROI

04/03/17 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Industry Insights & Trends

When it comes to healthcare marketing, illustrating a successful return on investment is critical. Now more than ever, the medical marketplace has a laser focus on communicating the value of services and strong networks of loyal patients. 

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When Sides Collide: How to Integrate Cultures after a Merger

03/22/17 by Trevor Willingham, Copywriter

Topics: Healthcare Industry Insights & Trends

Bringing multiple teams together under a merger or acquisition is no easy task. There’s uncertainty in the air, confused conversations echoing through the building, and possibly a decline in productivity. However, it has the potential to create boundless opportunity for both sides involved.

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