Healthcare Marketing Trends to Watch, Part 1

05/23/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

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Marketing Healthcare to Men

05/16/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

It’s no secret that many men avoid going to the doctor. Here's how healthcare marketers can adapt their methods and messaging to reach them.

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HMPS 2018 in 25 Tweets

05/09/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

If you missed this year's Healthcare Marketing and Physician Strategies Summit in Salt Lake City, we're here to alleviate your FOMO (fear of missing out).

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Meet the Emerging Leaders in Healthcare Marketing

05/02/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

We're proud to announce the 10 recipients of this inaugural award, nominated by their peers for excellence in advancing healthcare marketing and communications.

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The 2018 State of Healthcare Content Marketing

03/28/18 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Healthcare Industry Insights & Trends, Content Marketing

Content continues to evolve as an essential component of the modern marketer's toolkit.

The third-annual State of Healthcare Content Marketing Report is sponsored by True North Custom and developed in partnership with the Healthcare Insight advisory board.

This year's report is based on a representative sample of healthcare marketing professionals with purview over more than 150 hospitals and 500+ urgent care centers, physician practices, and other facilities nationwide.

Here are the highlights from this year’s State of Healthcare Content Marketing Report:

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Ask These 3 Questions to Future-Proof Your Marketing Strategy

12/13/17 by Josh Garcia, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

With delivery models changing rapidly, healthcare organizations that regularly ask questions about their consumer base can adapt their messages—and, more importantly, how those messages are delivered—to better engage patients, prospective patients, and clinicians along their healthcare journeys.

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4 Tips for Defending Your Marketing Decisions

12/06/17 by Trevor Willingham, Copywriter

Topics: Professional Development, Healthcare Industry Insights & Trends

The new CEO wants to meet with you and hear an account of everything that Marketing is doing for the bottom line. Are you equipped to defend your strategies?

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Mark Your Calendar for These 2018 Conferences

11/29/17 by Tiffany Parnell, Senior Copywriter

Topics: Content Strategy, Healthcare Industry Insights & Trends

While planning your 2018 calendar and budget, here are our favorite events for staying current and gaining competitive advantage.

Health IT Marketing & PR Conference

This year's conference offers a special educational track with presentations created specifically for marketers, communicators and PR professionals from hospital and health systems. Learn the latest in content marketing, crisis communications, customer relationship management (CRM), evidence-based marketing, persona development, and more.

WHEN: April 4-6

WHERE: New Orleans, Louisiana

Learn more at healthitmarketingconference.com

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Digitally Connecting with Tech-Savvy Seniors

11/15/17 by Katy Mena-Berkley, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

When building your digital marketing campaigns, don’t discount seniors.

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Information Is Power for Today's Healthcare Marketing Leader

11/08/17 by Jim Hobson, CEO

Topics: Healthcare Industry Insights & Trends

As the world of health care changes at a rapid pace, Chief Marketing Officers who take an active role in their organizations’ budgetary and strategic planning processes can better tailor and target their marketing efforts for more accurate expectations and improved results—but only if they do their research.

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