Recent Posts

Former P&G Executive Brings a Consumer-Centric Approach to Healthcare Marketing

10/24/18 by Josh Garcia, Copywriter

Topics: Healthcare Insight Magazine, Healthcare Industry Insights & Trends



Hacking Healthcare Marketing

07/18/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Insight Magazine, Digital Marketing

Marketing technology leader Scott Brinker shares agile practices to make your marketing smarter, faster, and more innovative.

As editor of and author of Hacking Marketing, Scott Brinker is a foremost authority on the intersection of marketing and technology. Through his blog, speaking engagements, and social media content—which reaches nearly 26,000 Twitter followers—Brinker helps marketers keep pace with technological advances that are disrupting how customers connect and interact with brands.


5 Must-Have Videos For Building Your Brand

06/06/16 by Kayla Anderson, Marketing Manager

Topics: Healthcare Insight Magazine, Digital Marketing

It’s no secret that video is an integral part of content marketing strategies across all industries.

In fact:

62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video (Brightcove).

4.8% is the average conversion rate for websites using video compared to 2.9% for those that don’t (Aberdeen).

4x’s as many consumers would rather watch a video about a product than read about it (eMarketer).


SHSMD's "Futurescan" Report Reveals Tomorrow's Marketing Strategies

04/27/16 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Insight Magazine


The Society for Healthcare Strategy & Market Development (SHSMD) has released this year’s edition of “Futurescan: Healthcare Trends and Implications,” designed to provide healthcare marketers with key insights into the issues that will impact your organizations over the next five years.

To help marketers put the report’s prognostication into practice, Insight had a conversation with SHSMD President Larry Margolis. The industry veteran of more than four decades shared expert perspective on this year’s study and how today’s hot-button topics translate into tomorrow’s strategic plans for healthcare marketing strategists.


Stand Out in Your Local Market with Custom Content

04/21/16 by Trevor Willingham, Copywriter

Topics: Healthcare Insight Magazine


You’ve heard it before and will hear it again: Content is king. With all this attention geared toward producing more content, marketers are beginning to strongly prefer a more personalized approach—a custom one.

Every day, Internet users produce more than 2.5 quintillion bytes of data. That’s about 2.5 billion gigabytes worth of content. Used correctly, custom content can be the tool you need to shine through the Internet clutter. Here’s how you can create better custom content.


Managing Population Health With Messaging That Empowers

02/05/16 by Melissa Moore, Copywriter

Topics: Healthcare Insight Magazine, Content Strategy

At Tampa General Hospital, changing community perception goes hand in hand with a new marketing strategy that puts health and wellness content at the heart of the private, not-for-profit hospital’s message.

When it comes to meeting the needs of the community, population health management and preventive care are moving to the driver’s seat. For healthcare marketers, hospitals, and health systems, this means honing in on messages that promote patient empowerment and choice.


Using Segmentation to Target the Senior Population

12/14/15 by Sam Bussmann, Data Scientist

Topics: Healthcare Insight Magazine

Individualized, targeted messaging that is specifically tailored to your audience is an effective way to connect with adults age 65 and older, who may be subdivided into three unique categories.

Insight: According to data from the U.S. Census Bureau, adults age 65 and older are the fastest growing segment of healthcare consumers. What key numbers illustrate this conclusion?


What’s In a Name? Your Guide to a Successful Rebrand

12/10/15 by Valerie Lauer, Copywriter

Topics: Healthcare Insight Magazine

Whether it’s the result of a merger or simply a strategic business decision, rebranding offers an opportunity for health systems to send the communities they serve a clear message about who they are and why they matter.

Your health system’s brand is more than just the words and colors people use to identify it. Brand is the first line of public recognition and an opportunity to make the right impression.


“Having a 360-Degree View of the Customer Is Incredibly Important”

10/29/15 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Insight Magazine

This was one of many actionable insights Ruth Padilla Portacci shared during a conversation at this year’s Society for Healthcare Strategy and Market Development Annual Conference.

The SHSMD president-elect and chair of the organization’s Bridging Worlds project shared her expert perspective on the shifting healthcare landscape and changing role of the healthcare marketer.


Healthcare Insight: How Cleveland Clinic Engages with Content

10/02/15 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Insight Magazine

Our latest issue offers expert perspective from Cleveland Clinic Chief Marketing Officer Paul Matsen—and other thought leaders—to inspire your marketing and communications strategies.

View the Issue


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