Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

03/14/18 by Thomas Crocker, Copywriter

Topics: Content Marketing, Physician Marketing

Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.


How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

02/14/18 by Thomas Crocker, Copywriter

Topics: Content Marketing, Physician Marketing

To create content that captures physicians’ attention and trust, children’s hospitals have to be true to themselves.   


Woo Physicians Over Through Targeted Email Automation

08/14/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Physician Marketing

Leveraging a successful email campaign to physicians starts with strategy, is told through the vehicle of story, and produces the best results when cycled through a workflow.

True North Custom’s Director of User Experience and Product Development Eric Clarkson and Technical Project Manager Amy Morris describe the way we help clients reach this elusive and busy audience.

“Essentially, the entire email campaign is programmed to react to user response, and the email list stays continually updated,” Clarkson says. “When new users are added, they are automatically placed into the beginning of the email sequence, which uses a combination of drip and trigger emails. If users aren’t engaging, we’ll periodically ask them if they are still interested in receiving emails, removing any from the list who opt out. For those who show interest (based on open and click rate) we continue moving them along from awareness to conversion.”

The overall goal of physician nurturing is to engage, educate, and prompt action, but before we set out on a specific campaign, we work with clients to move them through groundwork steps, Morris says.


4 Ways to Differentiate Your Physician Practices

05/03/17 by Thomas Crocker, Copywriter

Topics: Physician Marketing

The rise of high-deductible health plans has breathed new life into an old healthcare consumer phenomenon: the search for value. That gives your hospital or health system-owned physician practices an opportunity to stand out from the crowd.


How to Master Physician Sales Management

01/04/17 by Melissa Moore, Copywriter

Topics: Physician Marketing

As healthcare regulations and markets shift and change, so should a health system’s approach to building relationships with physicians.


5 Best Practices for Marketing to Physicians

09/29/16 by Jason Skinner, Chief Marketing Officer

Topics: Physician Marketing

We're often asked about the most effective ways to engage doctors. This list is designed to help set your content apart from the emails, calls, faxes, and other messages vying for physicians' attention.


Creating Content Your Physicians Will Actually Read

03/16/16 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Physician Marketing

With busy schedules, an abundance of new patients, and mounting demands to stay current with the latest technologies, physicians have a limited amount of time to explore content related to their specialties

While reading is at the heart of the way many healthcare professionals gather and share information, the activity of opening a book or website to read an entire article is almost a luxury that some may set aside until they have more time—which may be almost never.


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