Recent Posts


Video: How to Engage Physicians Now to Elevate Your U.S. News Ranking

10/30/19 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Physician Marketing

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Vanderbilt Care Paths:  Clinical and Marketing Leaders Collaborate to Improve Population Health

08/15/19 by Josh Garcia, Copywriter

Topics: Healthcare Case Studies, Physician Marketing, Healthcare Industry Insights & Trends

When marketing and medical professionals communicate, remarkable things happen. Just ask the experts at Vanderbilt Health Affiliated Network, whose internal collaboration is improving population health in Tennessee and surrounding states through the use of standardized care paths.

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3 Must-Haves When Marketing to Doctors for Referrals

04/10/19 by Heather Hammond, Managing Editor

Topics: Physician Marketing, Content Marketing

When marketing to doctors for referrals, use these strategies to successfully communicate your message.

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5 Best Practices for Marketing to Physicians

02/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Physician Marketing

Here are proven methods to set your content apart from the myriad messages vying for physicians’ attention.

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Foundation Focus: How Children’s Hospitals Leverage Content to Cultivate Donors

03/14/18 by Thomas Crocker, Copywriter

Topics: Physician Marketing, Content Marketing

Stories about children who have overcome serious illness or injury tug at the heartstrings—and they can be powerful calls to philanthropic action.

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How Children’s Hospitals Can Engage Physicians to Increase Referrals & Reputation

02/14/18 by Thomas Crocker, Copywriter

Topics: Physician Marketing, Content Marketing

To create content that captures physicians’ attention and trust, children’s hospitals have to be true to themselves.  

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Woo Physicians Over Through Targeted Email Automation

08/14/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing, Physician Marketing

Leveraging a successful email campaign to physicians starts with strategy, is told through the vehicle of story, and produces the best results when cycled through a workflow.

True North Custom’s Director of User Experience and Product Development Eric Clarkson and Technical Project Manager Amy Morris describe the way we help clients reach this elusive and busy audience.

“Essentially, the entire email campaign is programmed to react to user response, and the email list stays continually updated,” Clarkson says. “When new users are added, they are automatically placed into the beginning of the email sequence, which uses a combination of drip and trigger emails. If users aren’t engaging, we’ll periodically ask them if they are still interested in receiving emails, removing any from the list who opt out. For those who show interest (based on open and click rate) we continue moving them along from awareness to conversion.”

The overall goal of physician nurturing is to engage, educate, and prompt action, but before we set out on a specific campaign, we work with clients to move them through groundwork steps, Morris says.

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4 Ways to Differentiate Your Physician Practices

05/03/17 by Thomas Crocker, Copywriter

Topics: Physician Marketing

The rise of high-deductible health plans has breathed new life into an old healthcare consumer phenomenon: the search for value. That gives your hospital or health system-owned physician practices an opportunity to stand out from the crowd.

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How to Master Physician Sales Management

01/04/17 by Melissa Moore, Copywriter

Topics: Physician Marketing

As healthcare regulations and markets shift and change, so should a health system’s approach to building relationships with physicians.

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Creating Content Your Physicians Will Actually Read

03/16/16 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Physician Marketing

With busy schedules, an abundance of new patients, and mounting demands to stay current with the latest technologies, physicians have a limited amount of time to explore content related to their specialties

While reading is at the heart of the way many healthcare professionals gather and share information, the activity of opening a book or website to read an entire article is almost a luxury that some may set aside until they have more time—which may be almost never.

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The latest issue of our guidebook for healthcare marketers offers fresh ideas and expert perspective to inform your consumer and physician engagement strategies. 
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