How to Master Physician Sales Management

01/04/17 by Melissa Moore, Copywriter

Topics: Physician Marketing

As healthcare regulations and markets shift and change, so should a health system’s approach to building relationships with physicians.

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5 Best Practices for Marketing to Physicians

09/29/16 by Jason Skinner, Chief Marketing Officer

Topics: Physician Marketing

We're often asked about the most effective ways to engage doctors. This list is designed to help set your content apart from the emails, calls, faxes, and other messages vying for physicians' attention.

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Creating Content Your Physicians Will Actually Read

03/16/16 by Katy Mena-Berkley, Copywriter

Topics: Content Strategy, Physician Marketing

With busy schedules, an abundance of new patients, and mounting demands to stay current with the latest technologies, physicians have a limited amount of time to explore content related to their specialties

While reading is at the heart of the way many healthcare professionals gather and share information, the activity of opening a book or website to read an entire article is almost a luxury that some may set aside until they have more time—which may be almost never.

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