If you’ve ever used your desktop or phone to quickly Google restaurants, office supply stores, nail salons or any other local business, you have benefited from local SEO. Searchers use the internet to find businesses nearby that will meet their needs—according to Google, one in three searches done in the US via smartphone is a “local” search—and if you master the use of local search engine optimization for your business, you can draw those searchers from your community into your existing customer base.CONTINUE READING
If you want to make the most of your site’s search engine optimization (SEO), it’s time to grab your keywords from the tail.
At first glance, using long tail keywords may seem counter intuitive. They attract fewer visitors overall than short, general key phrases. But the traffic they do attract is the right traffic, ultimately leading to more visitor actions, whether it’s scheduling an appointment, taking an assessment, setting up a screening, or other actions that can improve your organization’s bottom line.CONTINUE READING
Have you ever sat down to brainstorm copy for your next campaign and found yourself stumped, concerned that your ideas are unoriginal? Make sure your message hits the mark by performing keyword research.CONTINUE READING
Topics: Search Engine Optimization
Begin by getting to know Google a little better. Nearly every aspect of your digital content can be tweaked to improve search engine optimization (SEO)—a method that helps Google and other search engines measure your content’s worth. However, in Google’s eyes, some of these factors are more attractive than others.CONTINUE READING
So how can you increase the chances that your website information reaches its intended audience? Understanding and using search engine optimization (SEO) best practices can help.CONTINUE READING
Let's see what the search engines themselves—along with marketing's best and brightest minds—think about the importance of custom content in driving consumer engagement.CONTINUE READING
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