Recent Posts

Creating an Effective SEO Content Strategy: Part 1

02/27/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Webinar Recordings, Search Engine Optimization, Content Marketing


Discover the steps for conducting a content audit, including where to concentrate for keyword research and other critical elements required in the planning phase of an SEO content strategy. (Adapted from our recent webinar recorded above.)


Subdomains Versus Subfolders: The Great Debate

12/26/16 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Search Engine Optimization

Blogging provides you with great content opportunities. But do you position your blog up as a subdomain or a subfolder on your website?


Custom Content and Its Effect on Search Engine Optimization

11/17/16 by Hannah Stuart, Copywriter

Topics: Content Strategy, Search Engine Optimization

Providing quality custom content, rather than a high volume of generic posts, is key to successful search engine optimization.


5 SEO Tools for Your Healthcare Marketing Content

09/22/16 by Melissa Moore, Copywriter

Topics: Search Engine Optimization

Thinking about search engine optimization (SEO) when planning healthcare marketing content creation can be the secret to high conversion rates.


Using Local SEO to Capture Your Community

08/15/16 by Hannah Stuart, Copywriter

Topics: Search Engine Optimization

Mastering local SEO is tricky, but the boost it gives your business is worth it.

If you’ve ever used your desktop or phone to quickly Google restaurants, office supply stores, nail salons or any other local business, you have benefited from local SEO. Searchers use the internet to find businesses nearby that will meet their needs—according to Google, one in three searches done in the US via smartphone is a “local” search—and if you master the use of local search engine optimization for your business, you can draw those searchers from your community into your existing customer base.


Keying Into Keyword Research

04/25/16 by Hannah Stuart, Copywriter

Topics: Content Strategy, Search Engine Optimization


Every good content planning process has a clear first step.

Have you ever sat down to brainstorm copy for your next campaign and found yourself stumped, concerned that your ideas are unoriginal? Make sure your message hits the mark by performing keyword research.


Writing Search Engine Optimized Headlines That’ll Make Google Swoon

03/30/16 by Trevor Willingham, Copywriter

Topics: Search Engine Optimization

So, you want to make Google fall in love with you? Who wouldn’t? It’s smart, influential, and worth billions of dollars. Most importantly, it can influence whether or not your writing ever sees the light of day. So, where do you start?

Begin by getting to know Google a little better. Nearly every aspect of your digital content can be tweaked to improve search engine optimization (SEO)—a method that helps Google and other search engines measure your content’s worth. However, in Google’s eyes, some of these factors are more attractive than others.


Why Should You Care About SEO?

03/04/16 by Kaitlin Gunter, Copywriter

Topics: Search Engine Optimization

When using a search engine such as Google or Bing, almost two-thirds of Internet users click through to one of the top three results returned. If your website doesn’t appear there—or at least on the first page of results—the chances of your site getting organic Web traffic is slim to none.

So how can you increase the chances that your website information reaches its intended audience? Understanding and using search engine optimization (SEO) best practices can help.


Get Blog Updates by Email

Healthcare Insight Magazine

The latest issue of our guidebook for healthcare marketers offers fresh ideas and expert perspective to inform your consumer and physician engagement strategies. 
Sign Up and Start Reading Now!

Insight-Magazine-Winter-2020 copy


Popular Articles

Follow us on Twitter