Subdomains Versus Subfolders: The Great Debate

12/26/16 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Search Engine Optimization

Blogging provides you with great content opportunities. But do you position your blog up as a subdomain or a subfolder on your website?

CONTINUE READING

Custom Content and Its Effect on Search Engine Optimization

11/17/16 by Hannah Stuart, Copywriter

Topics: Content Strategy, Search Engine Optimization

Providing quality custom content, rather than a high volume of generic posts, is key to successful search engine optimization.

CONTINUE READING

5 SEO Tools for Your Healthcare Marketing Content

09/22/16 by Melissa Moore, Copywriter

Topics: Search Engine Optimization

Thinking about search engine optimization (SEO) when planning healthcare marketing content creation can be the secret to high conversion rates.

CONTINUE READING

Using Local SEO to Capture Your Community

08/15/16 by Hannah Stuart, Copywriter

Topics: Search Engine Optimization

Mastering local SEO is tricky, but the boost it gives your business is worth it.

If you’ve ever used your desktop or phone to quickly Google restaurants, office supply stores, nail salons or any other local business, you have benefited from local SEO. Searchers use the internet to find businesses nearby that will meet their needs—according to Google, one in three searches done in the US via smartphone is a “local” search—and if you master the use of local search engine optimization for your business, you can draw those searchers from your community into your existing customer base.

CONTINUE READING

Using Long Tail Keywords to Get Results

06/15/16 by Valerie Lauer, Copywriter

Topics: Search Engine Optimization

Long tail keywords attract traffic that converts by focusing on specifics. 

If you want to make the most of your site’s search engine optimization (SEO), it’s time to grab your keywords from the tail.

At first glance, using long tail keywords may seem counter intuitive. They attract fewer visitors overall than short, general key phrases. But the traffic they do attract is the right traffic, ultimately leading to more visitor actions, whether it’s scheduling an appointment, taking an assessment, setting up a screening, or other actions that can improve your organization’s bottom line.

CONTINUE READING

Keying Into Keyword Research

04/25/16 by Hannah Stuart, Copywriter

Topics: Content Strategy, Search Engine Optimization

 

Every good content planning process has a clear first step.

Have you ever sat down to brainstorm copy for your next campaign and found yourself stumped, concerned that your ideas are unoriginal? Make sure your message hits the mark by performing keyword research.

CONTINUE READING

Writing Search Engine Optimized Headlines That’ll Make Google Swoon

03/30/16 by Trevor Willingham, Copywriter

Topics: Search Engine Optimization

So, you want to make Google fall in love with you? Who wouldn’t? It’s smart, influential, and worth billions of dollars. Most importantly, it can influence whether or not your writing ever sees the light of day. So, where do you start?

Begin by getting to know Google a little better. Nearly every aspect of your digital content can be tweaked to improve search engine optimization (SEO)—a method that helps Google and other search engines measure your content’s worth. However, in Google’s eyes, some of these factors are more attractive than others.

CONTINUE READING

Why Should You Care About SEO?

03/04/16 by Kaitlin Gunter, Copywriter

Topics: Search Engine Optimization

When using a search engine such as Google or Bing, almost two-thirds of Internet users click through to one of the top three results returned. If your website doesn’t appear there—or at least on the first page of results—the chances of your site getting organic Web traffic is slim to none.

So how can you increase the chances that your website information reaches its intended audience? Understanding and using search engine optimization (SEO) best practices can help.

CONTINUE READING

The Internet Has Spoken: Google Loves Custom Content

01/26/16 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Search Engine Optimization

Google's search algorithm loves custom content. In fact, with each update, it consistently ranks original material higher than canned or syndicated content. But don't just take our word for it.

Let's see what the search engines themselves—along with marketing's best and brightest minds—think about the importance of custom content in driving consumer engagement.

CONTINUE READING

Get Blog Updates by Email

Insight Magazine

The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies. 
Start Reading Now!

Insight Magazine

Follow us on Twitter

 

Subscribe to get more news from True North Custom!