Captain Content: A Profile of Editorial Director Jesse Thompson

03/01/17 by Thomas Crocker, Copywriter

Topics: Team Profiles

A love of comic books has shaped the career of True North Custom Editorial Director Jesse Thompson.

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CRM Champion: A Profile of Chris Restle

02/13/17 by Thomas Crocker, Copywriter

Topics: Team Profiles

Chris Restle, True North Custom’s director of strategic development and innovation, is a man of many interests, not least of which is helping community hospitals figure out how to put their data to work using CRM.  

With passions stretching from parenthood to the arts and from sports to craft beer, Chris is nothing if not well-rounded. He nearly graduated from the University of Wisconsin–Madison with a degree in sculpture but ended up with a bachelor of arts in communication instead. He and his family live in Madison, where he spends his free time coaching his children’s soccer teams and brewing homemade beer.

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Double Vision: A Profile of Senior UX Designer Eric Clarkson

01/25/17 by Thomas Crocker, Copywriter

Topics: Team Profiles

As True North Custom’s Senior UX (User Experience) Designer, Eric Clarkson views the company’s digital products through two lenses: as creator and consumer. 

When it comes to digital design, Eric is a largely self-taught expert. He spent his free time as a graphic design student at the University of Tennessee teaching himself the ins and outs of designing for the digital space. After college, he worked first for a New York City startup, then as a contract designer for an agency in San Francisco and as a freelancer.

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Passion Pivot: A Profile of True North Custom CEO Jim Hobson

12/19/16 by Thomas Crocker, Copywriter

Topics: Team Profiles

After spending three decades in leadership positions at healthcare organizations big and small, True North Custom’s new CEO Jim Hobson is embracing a role that keeps him connected to the industry he loves—and allows him to engage with a different side of it.

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Blazing a Paper Trail: A Profile of Gail Meeker

11/24/16 by Thomas Crocker, Copywriter

Topics: Team Profiles

True North Custom Print Project Manager Gail Meeker got into printing as a way to gain entrée into the editorial world. She found she liked the operational side of publishing so much that she never left.

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Tapping into the Power of Typography With Stephanie Wheeler

11/03/16 by Brittain Whiteside-Galloway, Copywriter

Topics: Team Profiles

Stephanie Wheeler, senior designer at True North Custom, discusses the indispensable role of typography in content marketing and strengthening your brand.

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Driven by Curiosity: A Profile of Chief Marketing Officer Jason Skinner

10/18/16 by Thomas Crocker, Copywriter

Topics: Team Profiles

Once a journalist, always a journalist. True North Custom Chief Marketing Officer Jason Skinner channels his previous professional self by bringing a newshound’s thirst for understanding and relationship building to his role.

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The Search for Inspiration: A Profile of Creative Director Eric Jackson

08/24/16 by Thomas Crocker, Copywriter

Topics: Team Profiles

True North Custom Creative Director Eric Jackson never knows where he’ll find inspiration, but he’s always on the lookout for it.

Eric came to True North Custom nine years ago after working in custom design for a Fortune 250 insurance company and various print publications. He has led the design department as creative director for the past five years. In this role, his main task is helping spark the creativity of his team of designers.

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Returning to Her Roots: A Profile of Editorial Director Hillary Myers

07/05/16 by Thomas Crocker, Copywriter

Topics: Team Profiles

Longtime True North Custom team member Hillary Myers left her original department, editorial, to lead the client services group in 2014. Eventually, however, the lure of her first love—content creation—became too great to ignore.

In November 2015, Hillary, a former advertorial writer and nine-year True North Custom veteran, returned to editorial for her second stint as the department’s director. Her return coincided with a particularly disruptive moment for content marketing and those who use it to tell their stories.

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Slam-Dunking on Strategy: A Profile of Deborah Usry

03/31/16 by Melissa Moore, Copywriter

Topics: Team Profiles

Deborah Usry, vice president of client services and insights at True North Custom, tells us how she shapes the success of our clients and offers observations on how to improve your marketing practices.

As a graduate of Virginia Commonwealth University (VCU), Deborah is already looking ahead to next year's tournament, since her Rams were recently sent home by Oklahoma in the 2016 NCAA Men’s Basketball Championship. In March 2015, Deborah came to True North Custom on a consultant basis, assuming her current duties as vice president of client services and insights in February 2016.

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