How to Nurture Leads to Conversion with Email

04/05/17 by Lauren Knight, Marketing Coordinator

Topics: Webinar Recordings, Digital Marketing

Our 2017 State of Healthcare Content Marketing survey found that more than three-quarters of healthcare marketers struggle with attracting new patients and nurturing existing patients. Here are proven strategies to advancing these audiences through the decision cycle.  

In a recent webinar, True North Custom VP of Operations Tyler Hardekopf and Director of UX and Product Development Eric Clarkson offered six keys to a successful lead nurturing strategy. Here are three actionable tips your hospital or health system can put into practice to drive profitable volume for orthopedics, bariatrics, and other service lines.

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Webinar: The Business Case for Outsourcing Content

11/11/15 by Kevin Lytle, VP of Business Partnerships

Topics: Webinar Recordings, Financial Marketing

Former CEO of NavyArmy Community Credit Union Wayne Vann and True North's VP of Business Partnerships Kevin Lytle share insights that enable you to:

  • Define measurable performance indicators that align with your business objectives
  • Identify your target audience(s)
  • Apply real-world examples to your 2016 marketing strategy

 

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Webinar: Digital Marketing that Connects with Banking Consumers

08/06/15 by Kevin Lytle, VP of Business Partnerships

Topics: Webinar Recordings, Financial Marketing

True North's VP of Business Partnerships Kevin Lytle and Digital Products Manager Tyler Hardekopf share insights that:

  • Enable you to define your integrated marketing plan
  • Leverage multiple channels to reach your target audience
  • Apply real-world, integrated marketing campaign examples to your business objectives

 

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Webinar: How to Measure What Really Matters in Healthcare Marketing

07/08/15 by James Colvin

Topics: Webinar Recordings, Measurement & Analytics

In the latest installment in our webinar series for marketing strategists, True North experts James Colvin and Jason Skinner share best practices on how to identify and measure the most meaningful healthcare marketing metrics.

webinar-measuring-what-really-matters-in-healthcare-marketing

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Webinar: Take Your Member Onboarding to the Next Level

12/18/14 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Financial Marketing

Learn how leading credit unions are taking a more strategic, systematic approach to engaging new members.

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Webinar: Modernize Your Credit Union Marketing

11/24/14 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Financial Marketing

Find out how shifting from traditional marketing to a more modern approach can help your credit union attract and retain members.

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Webinar: Marketing for Population Health

11/12/14 by Jason Skinner, Chief Marketing Officer

Topics: Webinar Recordings, Audience Segmentation & Targeting, Content Strategy

Discover how your marketing can support a population health management strategy.

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