True North and Clariture Join Forces to Drive Service Line Growth

by Jason Skinner, Chief Marketing Officer - 10/07/14

Partnership Brings Innovative Digital Strategy to Healthcare Marketing

Combining best-in-class content marketing with state-of-the-art social, search, and mobile marketing and advertising technology, True North Custom and Clariture have joined forces to help health systems generate higher patient volumes and profitability.


Consumers are increasingly going online to research health information and find a local provider, and we’re excited to partner with Clariture to help clients identify and engage their best potential patients,” says True North CEO Lud Kimbrough. “Through this innovative approach, we’re driving service line volume in newer channels where people are actively engaging in health care today.”

With strategies in place for several of the nation’s largest health systems—representing orthopedics, bariatrics, and other leading service lines—True North and Clariture have pioneered a highly effective model that’s advancing the way healthcare marketers help grow their organizations.

“Today's consumers are more engaged in their healthcare decisions than ever before, and these care decisions are largely made online and in social networks,” says Clariture CEO Daniel Hightower. “As a result, adopting digital, social, and mobile growth strategies isn’t just about being an innovative healthcare provider anymore. It’s about retaining and gaining market share, especially in competitive markets. Clariture is proud to partner with True North in order to apply True North’s experience in custom healthcare content to the digital and social growth opportunity.”

About Clariture

Clariture is a consumer-focused healthcare marketing platform that guides people to the care they need in a more connected world. By integrating social, search, and mobile with sophisticated consumer and patient data, Clariture provides a unifying platform that delivers engaging content to the people most likely to utilize specific healthcare services. To learn more about how Clariture can maximize your service line growth strategies, please visit

Discover how we can grow your key service lines. Contact True North Chief Marketing Officer Jason Skinner at 423.305.7692 or




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