Once again, True North will be among the thought leaders presenting at the Healthcare Internet Conference (HCIC).
The largest event of its kind, the HCIC brings together healthcare leaders from a variety of disciplines—including marketing, information services, web, eHealth, and mHealth—to learn, collaborate, and advance the industry.
This year, True North EVP of Client Development Eric Silberman will be joined by KishHealth Director of Marketing and PR and 2014 Top Hospital Marketer Theresa Komitas for a presentation titled, “How to Modernize Your Content Marketing Strategy.”
With content marketing emerging as a leading strategy for building awareness, driving revenue growth, and enhancing customer engagement/loyalty, you don’t want to miss this timely and insightful session. The presentation will offer case studies and best practices in content marketing, including how to leverage CRM/analytics, digital integration, and other modern techniques to move the needle for your content marketing objectives.