Engage Your Community

Build awareness, enhance perception, and drive preference for your brand by blending lifestyle content with strategic messaging that connects with healthcare consumers.


Target & Promote

Target the consumers who match your "ideal patient" profile using self-reported health data, keywords used on search engines, demographics, and geographic location—to name a few.

Tactics include:

  • Paid search advertising
  • Paid social media advertising
  • Targeted direct mail
  • Email marketing
  • Custom publications

Inform & Engage

Reduce patient outmigration, build trust, and increase profitable volume by delivering content that creates an emotional connection with your community.


Convert & Optimize

Meet your community members where they are in the healthcare decision cycle—and demonstrate results for your content strategy—through hard and soft calls to action. For example, send prospective patients to your call center to book appointments while driving earlier-stage leads online and build your e-mail list for nurturing campaigns.


Report & Refine

Receive actionable insights that your True North Custom team compiles and delivers for each campaign. Our test and learn approach enables us to continuously refine the target audience, content, and concept based on performance.

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Case Study: Community Engagement

St. Dominic Hospital in Jackson, MS, wanted to find a way to engage women in the community. The result is a consumer publication titled Yes Ma'am that's helping the hospital build preference for its brand and exceed its goals for new patient volume.

View the success story.

For over 25 years, True North Custom has been helping hospitals grow service lines and brand awareness through consumer and physician marketing. Complete the form below or call 423.305.7692 to learn more how we can help engage your community.