Target the consumers who match your "ideal patient" profile using self-reported health data, keywords used on search engines, demographics, and geographic location—to name a few.
Reduce patient outmigration, build trust, and increase profitable volume by delivering content that creates an emotional connection with your community.
Meet your community members where they are in the healthcare decision cycle—and demonstrate results for your content strategy—through hard and soft calls to action. For example, send prospective patients to your call center to book appointments while driving earlier-stage leads online and build your e-mail list for nurturing campaigns.
Receive actionable insights that your True North Custom team compiles and delivers for each campaign. Our test and learn approach enables us to continuously refine the target audience, content, and concept based on performance.
St. Dominic Hospital in Jackson, MS, wanted to find a way to engage women in the community. The result is a consumer publication titled Yes Ma'am that's helping the hospital build preference for its brand and exceed its goals for new patient volume.