Digital Content

Delivering content across Web, email, and social channels allows you to meet your audience where they are—and move them toward conversion.


Content Strategy that Gets Results 

  • Drive qualified traffic and leads to engage with you
  • Create an engaging series of touch points to nurture leads with relevant content
  • Feature your people and services in a way that drives consumer preference 
  • Reinforce your brand as the preeminent provider in the market
  • Position your website as a destination site around well-being in the local community

Engaging Visual Content

Mobile-responsive layouts, infographics, animated videos, and storytelling that makes an emotional connection, builds your brand, establishes expertise, and builds volume for key service lines.


Search Engine Marketing and Paid Social Media

We ensure your messages feature strong calls to action, driving recipients to a dedicated phone number, landing page, or other destination to collect additional information while clearly measuring response and ROI.


A Search Engine Optimized Web Presence

Meet your audience where they're searching for information and build relationships by providing targeted, relevant content they can count on.


Content Types

  • Web optimized articles for your site pages, landing pages, and blog
  • Health assessments/quizzes
  • Infographics
  • Social media teasers
  • Video and animation
  • Ebooks and Downloadable Guides

Analytics and Reporting

To be successful, a digital strategy requires constant monitoring to adjust the target audience, messaging, and other variables for maximum response. True North provides standard and custom reporting options based on your unique needs, including:

  • Monthly reporting and analysis on content performance, site performance, referral sources
  • Ongoing content strategy and tuning based on performance and testing
  • Ideas, insights, and tactics to market to leads generated via the site and improve on performance goals

Strategic Partners You Can Count On

True North Custom offers a turnkey approach to direct marketing—from strategy and creative to campaign analysis, reporting, and optimization.

Our digital content can be informed by your existing CRM, or we can use our proprietary TrueInsights™ data to make sure you're delivering the most relevant messaging to your target audience. 

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below or call 423.305.7692 to learn more.