Email Marketing

Typical email service providers offer everything a marketer needs except content. Our turnkey programs make it easy with a full-service approach to email marketing, from list acquisition and content development to measurement, reporting, and optimization.


Content Strategy that Gets Results 

  • Drive qualified traffic and leads to engage with you
  • Capture additional information to nurture leads with relevant content
  • Feature your people and services in a way that drives consumer preference 
  • Reinforce your brand as the preeminent provider in the market

Campaign Types

  • E-newsletters your audience can count on delivered at regular intervals.
  • Broadcast messages designed to promote events, announcements, or special offers.
  • Email automation and workflows to nurture subscribers based on behavior and interests. 

Content Options that Fit Your Budget

We write custom emails, work with your internal team, or provide syndicated content from an extensive library. We can customize a plan that is best for your audience—and your budget.


Wellness and Maternity Email Programs

  • Choose from a library that is continuously updated with health and wellness content. 
  • Become a helpful resource for expecting parents with our weekly Nursery Notes email program.
  • All syndicated email templates are customized for your unique brand. 

Analytics and Reporting

To be successful, a digital strategy requires constant monitoring to adjust the target audience, messaging, and other variables for maximum response. True North Custom provides standard and custom reporting options based on your unique needs, including:

  • Monthly reporting and analysis on content performance, site performance, referral sources
  • Ongoing content strategy and tuning based on performance and testing
  • Ideas, insights, and tactics to advance leads generated via your marketing campaigns

Strategic Partners You Can Count On

True North Custom offers a turnkey approach to email marketing—from strategy and creative to campaign analysis, reporting, and optimization.

Our e-mail marketing campaigns can work directly with your existing CRM, or we can use our proprietary TrueInsights™ data to make sure you're delivering the most relevant messaging to your target audience. 

For over 25 years, True North Custom has been helping hospitals grow service lines and brand awareness through consumer and physician marketing. Complete the form below or call 423.305.7692 to learn more about customizing your next campaign for your target audience.