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OB/Maternity Content

Women seeking preconception, pregnancy and postpartum advice are among the most actively engaged healthcare consumers. Guide women during this season in their healthcare journey, and position your organization as the provider of choice through our OB/maternity email nurturing solution.

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Connect with Women in Your Community

  • Content focused on critical topics of interest for new and expectant mothers
  • Emails personalized to each week of pregnancy and for two years after giving birth
  • Ability to add a call to action driving users to informative maternity web pages hosted by True North Custom
  • Branded email and landing page templates

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Content that is Easy to Share Across Multiple Channels 

Built-in sharing tools and a content management system that is user friendly and easy to customize makes it simple to share your content across social channels and via email. 

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Optimized for Conversions

We ensure your messages feature strong calls to action, driving recipients to a dedicated phone number, landing page, or other destination to collect additional information while clearly measuring response and ROI.

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Clean, Responsive, and Customized Design 

Layouts designed with your website visitors in mind. Each content hub is customized to your brand standards and features a responsive design so it looks great on any device.

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Analytics and Reporting

To be successful, a digital strategy requires constant monitoring to adjust the target audience, messaging, and other variables for maximum response. True North provides standard and custom reporting options based on your unique needs, including:

  • Monthly reporting and analysis on content performance, site performance, referral sources
  • Ongoing content strategy and tuning based on performance and testing
  • Ideas, insights, and tactics to market to leads generated via the site and improve on performance goals
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Strategic Partners You Can Count On

True North Custom offers a turnkey approach to content marketing—from strategy and creative to campaign analysis, reporting, and optimization.

Our digital content can be informed by your existing CRM, or we can use our proprietary TrueInsights™ data to make sure you're delivering the most relevant messaging to your target audience. 

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below or call 423.305.7692 to learn more.