New Patient Acquisition & Physician Referral Programs


Target & Promote

Target the best candidates for your patient acquisition program using self-reported health data, keywords used on search, demographics, and geographic location—to name a few.

Tactics include:

  • Paid search advertising
  • Paid social media advertising
  • Targeted direct mail
  • Trigger and drip email

Inform & Engage

Generate interest in your offer on a landing page with an expertly crafted health assessment, seminar overview, or appointment request form and provide clear next steps.


Convert & Follow Up

Send relevant information to your call center to close the loop, book appointments, and provide a great patient experience. Utilize marketing automation to ensure follow up happens quickly.


Report & Refine

Receive actionable insights that your True North Custom team compiles and delivers for each campaign. Our test and learn approach enables us to continuously refine the target audience, content, and concept based on performance.

Complete the form below or call Tim McNichols at 440.736.7268 to learn more about new patient acquisition and physician referral campaigns.