Healthcare Strategy Leader Eric Silberman Appointed President of True North Custom

by Jason Skinner, Chief Marketing Officer - May 17, 2018 3:47:49 PM

Industry veteran brings extensive experience in healthcare strategy and content marketing to guide the company and our clients toward continued success.

True North Custom recently appointed Eric Silberman as president of the healthcare industry's leading content marketing firm.

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Previously Executive Vice President of Business Development, Eric has been with True North Custom for 15 years, working alongside senior leadership with an emphasis on client advocacy, research, analytics, marketing strategy, and sales. He works with healthcare organizations across the country to create and execute marketing strategies that deliver results.

“Eric is a proven leader with an excellent reputation in the industry,” says Charles DallAcqua, chairman of the board for True North Custom. “We’re excited to have someone of his caliber leading our team and helping connect our clients’ business goals with successful marketing strategies.”

Eric has particular expertise in marketing strategies and directives leveraging data analytics and marketing technology to drive patient engagement and acquisition.

He is a frequent speaker at industry events, including the annual Society for Healthcare Strategy and Market Development, Hospital Marketing National, and Healthcare Internet conferences.

For more information, contact Chief Marketing Officer Jason Skinner at 423.305.7692 or

Topics: Team Profiles

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