True North Custom Salutes Award-Winning Clients

by Jason Skinner, Chief Marketing Officer - May 19, 2016 10:38:01 AM

Chattanooga, Tenn. (May 4, 2016) – True North Custom, a leader in creative and analytical marketing strategies, has announced that several of its clients recently won prestigious awards for healthcare marketing excellence.

Healthcare Advertising Awards

Forever First magazine from CHRISTUS Santa Rosa and LiveWell from CHRISTUS Spohn were selected among more than 3,500 entries as a Gold Winner by the Healthcare Advertising Awards, the oldest, largest, and most widely respected healthcare advertising awards competition. 

Forever First and LiveWell are developed in collaboration with True North Custom—frequently recognized for excellence in content marketing on behalf of healthcare clients nationwide.

Hill Health, a True North Custom-produced magazine for Hill Physicians, won Bronze and Merit while For the Kids (Johns Hopkins All Children’s Hospital Foundation) won Merit.

Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for excellence in advertising. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. 

Aster Awards

Doctoring magazine from Northwell Health and Hill Health from Hill Physicians Medical Group were selected as Gold Award winners by the Aster Awards, an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising.

In addition, For the Kids magazine from Johns Hopkins All Children's Hospital Foundation and Down Syndrome World from the Global Down Syndrome Foundation were each recognized with a Silver Award.

The Aster Awards Program recognizes excellence in creativity, layout/design, typography, production, quality and overall effectiveness. Winning entries, judged by a diverse panel of industry experts, must score in the top tiers amongst similar sized organizations and are published in Marketing Healthcare Today magazine. 

2016 Top Hospital Marketers

Two True North Custom clients recently won a 2016 Top Hospital Marketer Award:

  • Terry Lynam, NorthWell Senior VP and Chief Public Relations Officer
  • Becky Swanson, Sacred Heart Hospital Division Director Marketing and Communications

The Top Hospital Marketers of the Year Awards recognize extraordinary hospital marketers driving innovation, spearheading great creative, and working toward better branding for their hospital, health system, or facility. Honorees were judged based on industry reputation, accomplishments, innovation, and notoriety among their peers, partners, and media. 

“We’re delighted to be associated with such great industry talent while helping to achieve goals for our clients,” said Lud Kimbrough, True North Custom’s CEO.

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