These icons illustrate our six-step approach to planning, executing, measuring, and optimizing your marketing strategy for maximum ROI.



Enlighten Strategy

Determine client needs. Define objectives and brand values. Establish a business case.


Refine & Target

Identify audience and determine content channels. Deliver an action plan.


Create Content

Establish editorial tone and design approach. Develop targeted assets.


Logistics & Launch

Manage asset deployment to targeted audience via content channels.


Monitor & Measure

Track KPIs and conversions.


Optimize & Advise

Revise tactics and deliver recommendations based on insights, with the goal of maximizing ROI.

Connect Now

For more information about specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at (423) 305-7692 or

Modernize Your Content Marketing

Click here to download a report featuring three proven methods to modernize your approach and maximize your investment in content marketing.

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Discover Why 500+ Healthcare Organizations Trust True North Custom

Find out why leading healthcare brands turn to us for data-driven, award-winning content strategies that move the needle on patient acquisition, revenue growth, and other business objectives.

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