Grow Your Key Service Lines


Target & Promote

Target the best candidates for your service lines using self-reported health data, keywords used on search, demographics, and geographic location—to name a few.

Tactics include:

  • Paid search advertising
  • Paid social media advertising
  • Targeted direct mail
  • Trigger and drip email

Inform & Engage

Generate interest in your offer on a landing page with an expertly crafted health assessment, seminar overview, or appointment request form and provide clear next steps.


Convert & Follow Up

Send relevant information to your call center to close the loop, book appointments, and provide a great patient experience. Utilize marketing automation to ensure follow up happens quickly.


Report & Refine

Receive actionable insights that your True North Custom team compiles and delivers for each campaign. Our test and learn approach enables us to continuously refine the target audience, content, and concept based on performance.

For over 25 years, True North Custom has been helping healthcare clients grow identify and acquire new patients. Complete the form below or call 423.305.7692 to learn more about customizing your next campaign for your target audience.