Digital Strategy

Digital Strategy

We think like consumers as we build thoughtful campaigns that drive results.
Digital Strategy

Digital Has Become a Must Have

It’s no longer enough to just “do digital.” We must constantly think like consumers as we build thoughtful campaigns that drive results.

As we work in this challenging and intensely competitive environment, we aim to capture patient volumes across various service lines from urgent care and primary care to cancer care and total joint replacement. We provide numerous options at your disposal.

Right Message, Right Person, Right Time

This is the core focus with our digital strategy.

It's also what differentiates us from other firms who are more focused on spending your media budget without also considering strategy best practices.

  • Paid search—turnkey execution of a sophisticated keyword bid philosophy designed to engage and convert high intent consumer search volume
  • Paid social—strategic targeting of your ideal patient profile on Facebook and Instagram to generate leads for priority service lines
  • Audio and video streaming—when appropriate, inclusion of brand channels like Pandora or YouTube can boost performance of digital strategies by driving increased brand awareness with a broader audience
  • Display advertising—to build brand awareness
  • Email marketing—leveraging owned audiences and marketing automation platforms for both lead generation and lead nurturing purposes to complement paid media and content marketing efforts
  • Direct mail—complementary print strategies to connect consumers to new providers and locations, invite community members to in-person events, encourage mammograms and colonoscopies

Dashboard Analytics

Our goal is to make you empowered to share your success.

All projects get custom built real-time access to performance reporting and regular discussions to drive ongoing optimizations.

“True North is a true partner. They treat clients as a relationship rather than a vendor. They understand healthcare."

Annie Bonzer
Director of Marketing and PR at Altru Health System