Direct Mail Offerings
At True North Custom, we specialize in creating personalized and trackable direct mail solutions for healthcare marketers.
Create lasting connections through targeted direct mail campaigns
In the digital age, direct mail remains a powerful tool for healthcare providers to engage with existing and potential patients. Our comprehensive direct mail services are designed to help health systems reach their potential patient base effectively, delivering personalized messages and reminders that drive engagement and loyalty.
Tailored, unique direct mail pieces
Our marketing teams deploy custom mailers for key interactions, including appointment reminders, screenings, check-ups, and educational health and wellness content.
Personalized messaging
Engaging content is tailored to the specific needs and preferences of your target audience.
Targeted campaigns
Segmented mailing lists ensure the right message reaches the right audience at the right time.
Maximize your direct mail marketing strategy
With pressure to prove the ROI of every tactic we leverage, healthcare marketers find direct mail increasingly challenging to sell internally. However, through precise targeting, innovative creative and messaging tactics, and intentional campaign strategies, it can be an effective tool.
- Appointment reminders: Timely and personalized direct mail reminders to encourage patients to schedule their annual check-ups, screenings like mammograms, and preventive care appointments, enhancing patient compliance and overall wellness.
- Healthcare new mover marketing: Introduce your practice or facility to new residents in the area, providing essential information and a warm welcome that sets the stage for a lasting relationship.
- Win-back campaigns: Engage emergency or urgent care patients with a mailer promoting your primary care services.
- Announcement strategies: When you add a new location or new provider, using direct mail to drive engagement and volumes can be a highly successful strategy.
- Health education mailers: These direct mail pieces are informative and designed to educate patients on specific health topics. Health education mailers also recommend age-appropriate health screenings and proactive steps individuals can take to enhance their well-being. The goal is to foster a sense of empowerment and encourage proactive management of healthcare. These could be on topics like low-dose CT screening, vaccines and other public health concerns.
Benefits for healthcare providers
Increased patient retention and engagement through personalized and targeted communication
Enhanced brand loyalty and trust by delivering valuable health information directly to patients' mailboxes
Streamlined patient communication processes and improved appointment scheduling efficiency
Trackability through innovative strategies to drive engagement from print to phone calls, engagement with digital content, appointment requests and more
Ready to accelerate your direct mail presence?
Discover the power of personalized direct mail campaigns to strengthen patient-provider relationships and promote proactive healthcare. Contact us to learn how our tailored solutions can help you connect with your patients on a meaningful level.
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