Marketing for Mental Health Professionals

Connect individuals with the mental health care they need across mission-critical channels.

As a mental health professional or marketing leader, the challenge of attracting new patients is a particularly daunting task. In order to stand out in the market when advertising mental health services, it’s essential to craft a thoughtful and precise marketing strategy for mental health practices. This is particularly important given the ongoing stigma around seeking mental health support and the emergence of innovative providers in the field.

Patient Acquisition for Mental Health Practices

Guiding individuals to discover your practice begins with a strong digital presence that resonates with their needs. More importantly, it requires a thoughtful strategy that inspires hope and fosters trust. Our approach is designed to help people feel confident and comfortable in choosing your practice as their trusted resource and place of care.
In summary, we offer a comprehensive, multi-threaded approach that includes:

Awareness

A brand strategy that ensures consistency across all consumer touchpoints and builds trust

education

Precision digital advertising to convert high-intent leads

conversion

Engagement strategies through meta advertising, audio, video and more to enhance brand awareness

conversion

SEO tactics to ensure your practice has a visible, organic presence in search engines

A Thoughtful Approach in the Digital Landscape

In today’s digital landscape, the competition for mental health leads is intense. Achieving success for your mental health practice requires a thoughtful approach that not only drives high-intent lead volume through paid search but also nurtures your brand’s presence across social media and other engagement-focused channels.

Potential patients and their loved ones often conduct extensive research on their specific mental health concerns before engaging with a provider. Therefore, recognition through social media and other engagement platforms can solidify their perception of your practice, helping them feel more confident in their decision to take the next step to receive help.

To build this trust and connection, we recommend considering the following:

Awareness

Start with the fundamentals: Master paid search advertising to achieve quick wins and immediate returns, then gradually expand your channel mix.

education

Partner with a healthcare-focused agency:
Get expert guidance on bid strategies, media mix, compliance considerations and more.

conversion

Leverage audience data and performance analytics: 
Continuously innovate your strategy over time to stay ahead.

conversion

Align all efforts with a campaign concept:
Focus on inspiring hope and building trust, ensuring that ads, landing pages, and other assets address both the needs of your audience and the objectives of your practice.

SEO for Mental Health Providers

During the height of the COVID-19 pandemic, Google reported a significant increase in searches related to mental health. This demand for information and care remains pervasive today. 

To meet these needs, many healthcare providers are offering valuable content on mental health topics. The foundation of an effective mental health SEO strategy is high-quality content that not only aligns with search demand but also helps individuals understand what they’re going through and find the support they need.

For mental health professionals, we recommend the following best practices:

Awareness

Create a website experience that elevates your brand: Optimize for high-volume, high-value terms to enhance visibility on the search engine results page (SERP).

education

Develop a blog strategy to support educational intent: Offer content that helps individuals better understand their mental health concerns and outlines potential next steps in their journey.

conversion

Implement a technical SEO strategy: Ensure your practice’s SERP feature visibility (people also ask, local pack rankings, etc.) and inclusion in future AI-driven search overviews.

conversion

Utilize local SEO tactics: Increase visibility for your most valuable local patients, or, if you’re a national brand, ensure relevance in high-priority markets.

Serving as a resource to potential patients during moments of need and heightened vulnerability will position your organization as a trusted resource, fostering a long-term relationship with individuals and their families.

Creative and Brand Strategy for Mental Health Providers

To drive meaningful engagement and attract potential patients as a mental health brand, it’s crucial to tailor your marketing messages and creative assets to resonate with the unique needs of each persona.
To effectively define your brand and creative strategy, we suggest the following:

ONE

Define who you are and the core services you offer:

Clearly state the mental health services you offer. Are you a substance abuse treatment provider? Do you offer coaching and therapy for depression and anxiety? Are you an inpatient provider?

TWO

Understand your audience:

Based on how you define your organization, use research to gain insights into who your target audience is and what drives them to seek mental health services and begin their care journey.

THREE

Align content and messaging with their unique needs:

Tailor your communications to reflect your audience's specific attributes, and use ongoing performance data to refine your approach.

Audience Targeting for Integrated Mental Health

Different individuals will have varied needs depending on the services you offer. Certain audiences may be more likely to be searching different topics, including in situations like:

  • Middle-age, white-collar men struggling with substance use disorders
  • Parents seeking behavioral support for autism spectrum conditions and attention-related disorders
  • Parents looking for therapy or coaching for children dealing with anxiety, depression and bullying
  • Loved ones seeking help for a family member struggling with debilitating concerns like schizophrenia or disassociative disorders
  • Young adults struggling with eating disorders and associated mental health challenges
  • Individuals coping with post-traumatic stress disorder (PTSD) or trauma who are seeking specialized care and support

When selecting an agency to support your patient acquisition goals, make sure they have the expertise to craft compelling stories and creative assets that connect with your target audience and inspire them to take action.

Strategies for How to Market Mental Health Services

At True North Custom, we partner with healthcare organizations nationwide to connect individuals with the care they need across all service lines. Our mental health marketing services are specifically designed to interact with consumers at their moment of need, inform them of the importance of seeking care and inspire them to take the appropriate steps toward healing.

We also understand that capacity in mental health services can be challenging, so we align our proposed strategies with the broader goal of raising awareness and education around these critical issues.

Our integrated suite of mental health digital marketing services includes:

Awareness

Blog and social content:

Strategic content and SEO focused on mental health topics, tailored to your organization’s services and access points.

education

Creative strategy:

Comprehensive brand strategy, creative production, digital marketing, assets, and more.

conversion

Paid search management:

Cost-effective targeting and seamless execution of mental health marketing campaigns to connect with those urgently seeking help.

conversion

Reporting and optimization:

Focus on inspiring hope and building trust, ensuring that ads, landing pages, and other assets address both the needs of your audience and the objectives of your practice.

conversion

Social media marketing:

Precision targeting on platforms like Facebook and Instagram, designed to educate and engage your target audience.

Ready to connect individuals with the mental health care they need across mission-critical channels.

Our team is eager to collaborate with you. Together, we believe we can achieve remarkable results.

Book an Intro Call

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Healthcare digital marketing

Drive engagement and lead volume through PPC, social media, display, native, audio and video advertising.

Content marketing and SEO

Full-service healthcare content marketing that balances creativity, brand and performance objectives.

Direct mail offerings

Print strategies to connect consumers to new providers, invite community members to events or encourage screenings.

Insurance marketing

Health insurance marketing strategies to support member engagement and membership growth for payers nationwide.

Blog

Discover proven strategies and expert tips for healthcare marketing navigation.

Client Success

Explore our client success stories to see transformative results in action.

Webinar

Join us on
October 23, 2024
:
Marketing for Mental Health Professionals: Building Trust and Fostering Action through Digital Strategies