Content is the crux of a successful campaign.

Engaging consumers, building top-of-mind status, and encouraging profitable service line growth requires a commitment to delivering relevant, engaging content that your target audience wants to read.

We surveyed over 100 marketers from hospitals all over the country about how they are currently developing, distributing, and measuring content and their marketing plans for 2016 and beyond.

Get the full report here, or keep going for some stats that might surprise you!


of healthcare marketers are either currently using content marketing (75%) or plan on using it this year (19%)


plan on allocating “more” or “significantly more” resources to content marketing this year

Only 1 in 4

respondents has a documented content strategy

The top overall content marketing goals are:

Brand Awareness

Patient Loyalty

Patient Engagement

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See how you compare to your peers and if your efforts align with best practices.