We are creative and analytical marketing strategists who are passionate about helping our clients and their customers make smarter decisions and live better lives.

Our experience in content strategy, email marketing, service line campaigns, and data analytics can help achieve your healthcare marketing goals.

Meet Our Experts →

Our Leadership


Vice President of Finance

Mike has led the finance team at True North Custom since 2014, first as controller and currently as vice president of finance. He has more than 30 years of financial experience in various private companies and industries. Mike has worked domestically and abroad and is schooled on both U.S. and International Accounting Standards. Prior to joining True North Custom, Mike served as the finance coordinator for Wycliffe Associates. Among his many other talents, Mike can order dinner in 15 languages.


Director of UX and Product Development

Eric's digital experience began during the .com boom, which means he's seen enough trends come and go to have a deep understanding of what contributes to a good user experience. His ability to consider business objectives along with the needs of users allows him to identify what is (and isn't) needed to reduce friction in our products and services. Whether he's creating wireframes for websites, workflows for email automation, or researching new tools to enhance our capabilities, his passion for all things digital is a critical part of our business.


Editorial Director

Sandee Curry is a writer and editor with 19 years of experience. She has been with True North Custom for three years, beginning as a managing editor and now serving as editorial director. Her childhood dream was to run her own magazine, and her dream has been fulfilled working at True North Custom where she loves helping her clients exceed their expectations and marketing goals. Her other passion is education. She’s a former teacher and has mentored with Read to a Child, ACES, Big Brothers, Big Sisters and is a current mentor with iCouldBe. She is a member of ACES: The Society for Editing and holds a Poynter ACES Certificate in Editing.


Director of Client Services

Nancy joined the True North Custom team in 2015. As director of client services, she works with the account managers and account coordinators to ensure our clients receive exceptional products, service, and strategic guidance. Nancy spent the last 25 years in Florida and the last half of that in the print and publishing industry. She worked at Charisma Media, a Christian magazine and book publisher, as the advertising supervisor in the magazine division and was later promoted to circulation manager. For the last nine years, Nancy has been the president of Metrovista, a commercial printing company. She is a graduate of the University of Georgia with a degree in business administration and marketing and has served on the board of directors for The Greater Regional Sanford Chamber of Commerce in Florida and was secretary.


HR Director

Jennifer has been with True North Custom since 2006. Her leadership and expertise ensure that all aspects of human resources run smoothly—including benefits, compliance, hiring, compensation, and general office management. She's passionate about making our company culture great and always looks for ways to grow and support our top-notch team. Visit the Careers page to see our current opportunities!


Vice President of Operations

For 20 years, Tyler has been engaged in the strategy, design, execution, and operations for B2B and B2C marketing initiatives. Tyler has been with True North Custom for the past 12 years and has been integral in the expansion of its footprint in digital products and services. As vice president of operations, he is responsible for maximizing product development and content creation processes that enable the company and our clients to innovate, adapt, and thrive in an ever-changing marketing landscape.


Vice President of Creative Services

Eric has more than 15 years of design experience, including extensive work in developing brand standards and creating corporate identities. As vice president of creative services, Eric oversees a team of creative print and interactive designers to ensure our content aligns with each client’s brand guidelines and best practices. Eric came to True North after serving as art director for a weekly alternative newspaper and a monthly parenting magazine. He previously worked as a designer for custom clients in the marketing department for a Fortune 250 company. 


Production Manager

Clay’s background in professional photography led him into a 30-year career in the graphic arts of design, prepress, and print production. His background in the production environment of each of these industry specialties brings a unique insight to our clients. As production manager, Clay challenges himself and his team to provide digital- and print-ready art that exceeds industry standards to multiple platforms and vendors. Clay works hard to develop and maintain partnerships with all of our vendors to ensure client expectations are met.


Content Director

Lisa has 21 years of editorial experience, writing and editing for websites, magazines, newspapers, and marketing campaigns for both niche and mainstream audiences. Lisa joined True North Custom in 2005 as a managing editor and has also worked as a website editor and video producer for the company. In her current role, Lisa leads our team of dedicated writers, who generate custom content with client goals as their guide. Prior to working at True North, Lisa was a website editor and team leader for HGTV.com.


EVP, Business Development

Eric Silberman has been with True North Custom for 13 years, working alongside senior leadership with an emphasis on client advocacy, research, analytics, marketing strategy, and sales. Eric works with healthcare organizations across the country from Fortune 100 academic medical institutions and national systems to health plans and non­profit foundations creating and executing marketing strategies that deliver results. Eric is a member of and frequent presenter for the New England Society of Healthcare Communicators and SHSMD. 


Chief Marketing Officer

Jason has 17 years of experience in strategic healthcare marketing and communications, having worked on both the client and agency sides of the industry. Prior to True North, he served in the corporate marketing department at HealthSouth, one of the nation’s largest providers of sports medicine and rehabilitation. He is a member of the Society for Healthcare Strategy and Market Development and frequent contributor to its member publication, Spectrum. Jason has presented on strategic healthcare marketing at the Healthcare Internet Conference and Healthcare PR and Marketing Association of Southern California.

Connect Now

For more information on specific True North solutions or to schedule an introductory meeting, contact Chief Marketing Officer Jason Skinner at 423.305.7692 or jskinner@truenorthcustom.com.


My True North team brings valuable insight, comments and additions to my publication. They excel at effectively communicating what they think will benefit my organization based on the team's experience and their intuition.
Your customer service is wonderful and I am fully convinced that the team there is working for me wholeheartedly.
Everything about True North—the communication, organization, final product, etc. is done well. Everyone was excellent to work with and the process is very smooth—easier and better than it was for me with previous vendor.
Your customer service and understanding our local needs is wonderful.

Community Involvement

We're active in our community—the photos below are from company volunteer days.


Spirit Horse Ranch


Go Red for Women


Angel Tree Drive


The Chattanooga Zoo

Just for Fun


Dash for DS


St. Patrick's Day


Ugly Sweater Day



Discover Why 500+ Healthcare Organizations Trust True North Custom

Find out why leading healthcare brands turn to us for data-driven, award-winning content strategies that move the needle on patient acquisition, revenue growth, and other business objectives.

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