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Videos and Animation

Put a face to your hospital's brand with custom videos and animation. From patient stories and physican interviews to custom animations that illustrate medical conditions and their treatment, videos are one of the most engaging, educational, and easy-to-consume formats for delivering your content.

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Professional, Engaging Video Content

Professional, beautiful videography paired with compelling stories ensure your message will make an emotional connection with your audience and compel them to take action.

That's why we've partnered with best-in-class video producers to ensure you're capturing the most compelling stories.

Our nationwide network of personally vetted video professionals serves as an extension of your own team.

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Custom Animations

Make complex medical conditions and procedures easy to understand with custom animation. By clearly demonstrating your expertise and alleviating fears, your hospital will meet consumers where they are in the healthcare decision cycle and guide them toward conversion.

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Flexible Hosting and Sharing Options

Host your custom video or animation on your hospital website or let us host it for you. True North Custom's hosting services includes analytics, reporting, social sharing, and embedded calls to action to track user engagement and response.

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Customized Social Teasers for Any Channel

We make it easy and cost-effective to promote your video content and drive fans and followers to your website. Social posts are optimized by channel to engage your community on Facebook, Twitter, or other networks.

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A Variety of Types and Formats

Customized scripting, formats, and strategies for videos that include but are not limited to:

  • Patient testimonials
  • Physician interviews
  • General health and wellness information
  • After-care instructions
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Analytics and Reporting

To be successful, a digital strategy requires constant monitoring to adjust the target audience, messaging, and other variables for maximum response. True North provides standard and custom reporting options based on your unique needs, including:

  • Monthly reporting and analysis on content performance, site performance, referral sources
  • Ongoing content strategy and tuning based on performance and testing
  • Ideas, insights, and tactics to market to leads generated via the site and improve on performance goals
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Strategic Partners You Can Count On

True North Custom offers a turnkey approach to direct marketing—from strategy and creative to campaign analysis, reporting, and optimization.

Our videos and other digital content can be informed by your existing CRM, or we can use our proprietary TrueInsights™ data to make sure you're delivering the most relevant messaging to your target audience. 

For over 25 years, True North Custom has been helping hospitals grow service lines and brand awareness through consumer and physician marketing. Complete the form below or call 423.305.7692 to learn more about customizing your next campaign for your target audience.