Why True North Custom?

We put content first. All too often, content isn’t considered until later in the process—or even worse, it’s an afterthought. Our focus is content (and has been for over 25 years). Your channels are only as effective as the content you are feeding them.

Our Strategy

Keeping content strategy aligned when working with different vendors is challenging. We can provide content for all your communications channels, which ensures your messaging stays consistent and eliminates gaps.

Exceptional Service

Our team is your team. We have the bandwidth to take pressure off your internal resources. We can establish and manage an editorial calendar, create the content, load and schedule it, and tackle additional development needs as they come along.


State of Healthcare Content Marketing 2016

We surveyed over 100 marketers from hospitals all over the country about how they are currently developing, distributing, and measuring content and their marketing plans for 2016 and beyond.

Get the Report


The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies.

Insight Magazine

Upcoming Events

May 23-25
Healthcare Marketing & Physician Strategies Summit (HMPSS)
Chicago, IL

May 31-June 1
New England Society of Healthcare Communicators Conference (NESHCo)
Providence, RI


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What our clients say:

We had to make an article change late in the process and the TNC team was accomodating and efficent as always. I really appreciate that about your staff and company. A lot of companies claim to exceed customer expectations, but yours is one of the few I've known that really does. Thank you!

— Marketing Director, Michigan

Thank you for all you do to help us build our image, engage our community and build our volumes!

— Marketing Director, Arkansas

True North is simply an extension of our marketing department- don't know what we'd do without your expertise and management of our data. Our annual planning meetings and resulting campaign efforts are so valuable!

— Marketing & PR Director, Illinois