6 Ways Leadership Can Promote Workplace Productivity

05/25/16 by Brittain Whiteside-Galloway, Copywriter


Investing in a culture of health can impact your bottom line more than you think. In fact, studies show that healthy employees are happier and more productive. 

However, when the economy experiences a downturn or a company’s budget is tight, employers modify spending plans to operate in a slower market or fiscal period. Oftentimes employee benefit packages and programs are the first to go. But what is the result of implementing these cost-cutting measures?

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Topics: Productivity

5 Ways to Build an Engaged Email Subscriber List

05/23/16 by Kaitlin Gunter, Copywriter


Gathering email addresses of reliable and engaged email subscribers takes time, so think of the process as a grassroots campaign—you’ll have to start small and build momentum.

Getting an email list isn’t as easy as purchasing a postal mailing list from a mail house—and it shouldn’t be. While companies are out there that will sell or rent you a list of email addresses, this won’t allow you to reach the audience you want. Your email list should to be stocked with people from your community who want to read your information and won’t mark your email as spam.

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Topics: Digital Marketing

Digital Content Brainstorming: Finding Your Process

05/18/16 by Hannah Stuart, Copywriter


Great digital content ideas begin with a great brainstorming process. 

Ideas are the bread and butter of effective content strategy—but where do they come from? It’s easy to say you’re going to sit down and come up with a list of brilliant content ideas for your next digital campaign, but getting them down on paper is far more tricky.

First things first—fill your creative tank. This is something you should do before you even begin working on brainstorming. What inspires you? Is it reading? Yoga? Being outdoors? Finding excellent pieces of digital content online that get your creative juices flowing? Whatever it is, do as much of it as you can when you can, so that when it’s time to come up with ideas, you’re ready.

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Topics: Digital Marketing

The Do’s and Don’ts of Marketing Healthcare to Women

05/16/16 by Tiffany Parnell, Senior Copywriter


Women make about 80 percent of healthcare decisions for their families, according to the United States Department of Labor. Find out how to craft content that connects with these key decision-makers.

Gender-based advertising has traditionally walked a thin line between successful and stereotypical—and results haven’t always been positive. The majority of women feel misunderstood by marketers in all industries, including health care. This may be because gender is often the only demographic considered when crafting messages for women. But a woman’s socioeconomic status, age and life stage, and occupation all play roles in her decision-making.

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Topics: Audience Segmentation, Content Strategy

4 Reasons You Can’t Afford to Neglect Your Email Strategy

05/13/16 by Valerie Lauer, Copywriter


Email may predate the Internet, but it’s far from being extinct. E-newsletter campaigns still reign supreme in the land of content strategy.

Since 1971, when the first computer-to-computer message went hurtling through an ARPANET system to land on a screen 10 feet from where it started, email has come a long way both in terms of content and reach.

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Topics: Digital Marketing, Content Strategy

7 Tips to Boost Your Financial Brand Using Social Media

05/11/16 by Katy Mena-Berkley, Copywriter


Find out how online exchanges with your customers, competitors, and colleagues alike can enhance your business.

Thanks to the latest technologies and social media platforms, a constant stream of advice, information, and opportunities to ask questions and converse is at your fingertips 24/7. Follow the tips below from companies who are successfully playing the social media game and embracing opportunities to use online tools to their full advantage to boost business.

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Topics: Digital Marketing, Brand Building, Financial Marketing

3 Mantras for Marketing Healthcare to Millennial Parents

05/06/16 by Kaitlin Gunter, Copywriter


Engaging any audience begins with strategic content and the first step is digging deeper into value systems. For millennials—or those ages 18 to 33—consider the multiple perspectives they will likely take to any healthcare decision.

Technology-driven young adults, millennials thrive on the aspect of connectivity to the Internet and social platforms. Regardless of whether your entire approach includes digital projects or a multipronged approach to marketing, build technology into your content with these ideas in mind:

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Topics: Audience Segmentation, Content Strategy

4 Ways to Craft a More Effective Call to Action

05/03/16 by Tiffany Parnell, Senior Copywriter


The call to action (CTA) is often the reader’s first opportunity to interact with a brand and one of the first steps toward conversion. Here’s how to leverage the power of the CTA to the fullest.

CTAs are one of the most important components of a landing page or piece of content. But CTAs often take a backseat to content creation—and in some cases, marketers leave them out entirely. It’s not enough to just have a CTA on your landing page. Ads, original content, and interior Web pages should also provide consumers with an actionable path to conversion.

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Topics: Digital Marketing, Content Strategy

SHSMD's "Futurescan" Report Reveals Tomorrow's Marketing Strategies

04/27/16 by Jason Skinner, Chief Marketing Officer


The Society for Healthcare Strategy & Market Development (SHSMD) has released this year’s edition of “Futurescan: Healthcare Trends and Implications,” designed to provide healthcare marketers with key insights into the issues that will impact your organizations over the next five years.

To help marketers put the report’s prognostication into practice, Insight had a conversation with SHSMD President Larry Margolis. The industry veteran of more than four decades shared expert perspective on this year’s study and how today’s hot-button topics translate into tomorrow’s strategic plans for healthcare marketing strategists.

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Topics: Healthcare Insight Magazine

Keying Into Keyword Research

04/25/16 by Hannah Stuart, Copywriter


Every good content planning process has a clear first step.

Have you ever sat down to brainstorm copy for your next campaign and found yourself stumped, concerned that your ideas are unoriginal? Make sure your message hits the mark by performing keyword research.

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Topics: Content Strategy, Search Engine Optimization

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