New Study: Healthcare Marketers Challenged to Stretch Budgets and Balance Priorities
Healthcare Insight magazine and True North recently surveyed marketing executives to determine changes in channel utilization, marketing budget, ACO plans, and other key trends.
Read MoreLook into Your Crystal Ball...
That's exactly what we asked a panel of experts to do during a recent "Healthcare Marketing Outlook 2013" webinar. Here are excerpts from the thought-provoking dialogue on what the future holds for healthcare marketers.
Read MoreHow to Reform Your Healthcare Marketing in 2013
While your competitors are wringing their hands over changes looming hazily on the healthcare horizon, now is the perfect time to position your organization for success under the payment and care models that will materialize in 2014.
Read MoreData Analytics: The New Disruption in Healthcare Marketing
The Jan/Feb 2013 cover story of Spectrum magazine announces that big data—or more accurately, relevant data—has arrived in healthcare marketing.
Read MoreIs Social Media Moving the Needle for Healthcare Marketers?
According to a new study from the Society for Healthcare Strategy and Market Development, it's still unclear whether marketers are yielding returns from resources allocated to social media.
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