5 Best Practices for Marketing to Physicians

09/29/16 by Jason Skinner, Chief Marketing Officer

We're often asked about the most effective ways to engage doctors. This list is designed to help set your content apart from the emails, calls, faxes, and other messages vying for physicians' attention.

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Topics: Physician Marketing

Peer Perspective from the 2016 SHSMD Annual Conference

09/28/16 by Jason Skinner, Chief Marketing Officer

Once again, the best and brightest healthcare marketing minds converged at the annual SHSMD Conference. Here are the ideas, issues, and trends that have the healthcare marketing community talking.

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Topics: Marketing Best Practices, SHSMD 2016

Leveraging the Retailization of Healthcare

09/27/16 by Hannah Stuart, Copywriter

The retailization of healthcare forces marketers to take a new look at how they get patients into the doors of their facilities.

In the past, patients who needed specialist care, an imaging test, or even an inpatient hospital stay would call up their family physician, get a referral, and travel to the location or office the doctor recommended. Marketing this process was simple, as marketers had to focus primarily on their B2B audience—usually by ensuring that the hospital, practice, or clinic was attractive to referring physicians.

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Topics: Physician Marketing

5 SEO Tools for Your Healthcare Marketing Content

09/22/16 by Melissa Moore, Copywriter

Thinking about search engine optimization (SEO) when planning healthcare marketing content creation can be the secret to high conversion rates.

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Topics: Search Engine Optimization

Hub and Spoke Marketing: No Need to Reinvent the Wheel

09/20/16 by Jenny Havron-Miller, managing editor

How can you make sure people read your evergreen content and come back to it time and time again? That’s where hub and spoke marketing comes into play.

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Topics: Marketing Integration

Population Health at Work: 3 Steps to Reach Adults with Diabetes

09/15/16 by Tiffany Parnell, Senior Copywriter

In a healthcare era that prioritizes value over volume, content marketing strategies that emphasize wellness have become increasingly important. Find out how you can employ the principles of population health-based marketing to reach an underserved but surprisingly large segment of American communities: people with undiagnosed diabetes.

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Topics: Content Strategy

How to Style Automated Welcome Messages for More Consumer Engagement

09/13/16 by Kaitlin Gunter, Copywriter

Automated welcome messages can increase your level of engagement with customers—if they read the first message, they are 18 percent more likely to read other messages from you.

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Topics: Digital Marketing

Increase Your Productivity with These 8 Tips

09/08/16 by Trevor Willingham, Copywriter

Mental fatigue, stress, being pulled a million different ways, and moments of lethargy can all seriously interfere with your productivity. When your to-do list grows and minutes tick by with few results to show, what do you do?

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Topics: Productivity

Google Analytics and Customized Reports

09/06/16 by Katy Mena-Berkley, Copywriter

Whether or not you consider yourself a tech person, the truth of the matter is you have to get in the game when it comes to connecting with your existing or potential customers online. Customized reports through Google Analytics can help you understand how your message is being received.

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Topics: Marketing Resources

Creating a Culture of Mindfulness: Exploring the Benefits of Workplace Meditation

08/29/16 by Katy Mena-Berkley, Copywriter

The practice of meditation can be a powerful tool to enhance productivity and wellness in the workplace.

Flooded with conference calls, deadlines, and the tireless pursuit of exceeding expectations of clients and colleagues, the workplace can be a stressful and overwhelming environment. Giving in to the anxiety is the natural tendency for many people. In fact, many professionals like to wear their anxiety as a badge of honor, proof that they are in the trenches, willing to sacrifice self-care and calmness for the sake of the bottom line.

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Topics: Productivity

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