Leadership Lessons from SHSMD 2016

10/27/16 by Jason Skinner, Chief Marketing Officer

With shifting priorities, multiple stakeholders, and competing perspectives, today’s hospital executives need strong leadership skills as much as data analytics and digital marketing capabilities.

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Topics: Healthcare Industry Conference Recaps, Leadership Development

3 Considerations When Creating an Editorial Calendar

10/20/16 by Katy Mena-Berkley, Copywriter

Follow these guidelines when planning topics for your paid, earned, and owned media.

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Topics: Content Strategy

Driven by Curiosity: A Profile of Chief Marketing Officer Jason Skinner

10/18/16 by Thomas Crocker, Copywriter

Once a journalist, always a journalist. True North Custom Chief Marketing Officer Jason Skinner channels his previous professional self by bringing a newshound’s thirst for understanding and relationship building to his role.

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Topics: Team Profiles

Creating a Cross-Functional Social Media Team

10/13/16 by Hannah Stuart, Copywriter

Turn your social media team into a cross-functional content marketing machine.

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Topics: Content Strategy

Productivity Apps That Will Change the Way You Work

10/11/16 by Tiffany Parnell, Senior Copywriter

A marketer’s time is precious—and often scarce. Productivity apps that help you streamline your to-do lists, manage passwords, and even carve out some “me” time can help you make the most of every minute.

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Topics: Productivity Hacks

4 Reasons You’re Missing Out if You Don’t Use Facebook Ads

10/06/16 by Tiffany Parnell, Senior Copywriter

Searching for an affordable tool that helps you reach large, targeted audiences? Look no further than Facebook ads.

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Topics: Content Strategy, Paid Media & Advertising

Decisions, Decisions: 3 Ways to Make the Most of Each One

10/04/16 by Trevor Willingham, Copywriter

Every decision we make can have far-reaching impact—for better or worse. Ensure you’re utilizing good decision-making tactics to set yourself up for success.  

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Topics: Leadership Development

5 Best Practices for Marketing to Physicians

09/29/16 by Jason Skinner, Chief Marketing Officer

We're often asked about the most effective ways to engage doctors. This list is designed to help set your content apart from the emails, calls, faxes, and other messages vying for physicians' attention.

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Topics: Physician Marketing

Peer Perspective from the 2016 SHSMD Annual Conference

09/28/16 by Jason Skinner, Chief Marketing Officer

Once again, the best and brightest healthcare marketing minds converged at the annual SHSMD Conference. Here are the ideas, issues, and trends that have the healthcare marketing community talking.

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Leveraging the Retailization of Healthcare

09/27/16 by Hannah Stuart, Copywriter

The retailization of healthcare forces marketers to take a new look at how they get patients into the doors of their facilities.

In the past, patients who needed specialist care, an imaging test, or even an inpatient hospital stay would call up their family physician, get a referral, and travel to the location or office the doctor recommended. Marketing this process was simple, as marketers had to focus primarily on their B2B audience—usually by ensuring that the hospital, practice, or clinic was attractive to referring physicians.

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Topics: Physician Marketing

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