3 Reasons You Should Be Using Infographics

07/27/16 by Tiffany Parnell, Senior Copywriter

Infographics often take extra time to put together, but crafting a well-executed infographic is time well spent. Discover why infographics are among the most valuable tools in the content marketer’s toolbox.


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Topics: Content Strategy


3 Reasons to Consider Social Media Management Software

07/25/16 by Trevor Willingham, Copywriter

When it comes to the muddle that is social media, sometimes a content calendar just isn’t enough—that’s where social media management software comes to the rescue.

A 2015 Social Media Examiner survey found that a whopping 96 percent of businesses polled claimed to use social media as a marketing tool, with the majority of marketers are using multiple platforms to push their content. It can be overwhelming to create multiple campaigns for social media platforms like Facebook, Twitter, Snapchat, Instagram, and Pinterest—and uploading those posts during peak user hours can be overwhelming.


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Topics: Content Strategy


4 Ways to Reach Consumers With Short Attention Spans

07/20/16 by Trevor Willingham, Copywriter

When you have a few minutes of spare time, what do you do? Do you automatically reach for your smartphone and check your email or take a quick look at your Facebook news feed? More than three-quarters of people ages 18 to 24 do, and experts hypothesize that this easy access to instant information could be influencing our declining attention spans—for both digital and print content.


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Topics: Content Strategy


Hacking Healthcare Marketing

07/18/16 by Jason Skinner, Chief Marketing Officer

Marketing technology leader Scott Brinker shares agile practices to make your marketing smarter, faster, and more innovative.

As editor of chiefmartech.com and author of Hacking Marketing, Scott Brinker is a foremost authority on the intersection of marketing and technology. Through his blog, speaking engagements, and social media content—which reaches nearly 26,000 Twitter followers—Brinker helps marketers keep pace with technological advances that are disrupting how customers connect and interact with brands.


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Topics: Healthcare Insight Magazine, Digital Marketing


Catholic Hospital Creates Award-Winning Publication to Reach Women

07/13/16 by Charlie Milburn, Senior Account Supervisor

St. Dominic Hospital wanted to find a way to engage women in the community. The result is a consumer publication that's driving higher patient volume and—most importantly—saving lives.

Overview

St. Dominic Hospital is a comprehensive, 535-bed tertiary care hospital located in Jackson, Miss. While the hospital previously had a community magazine—Living Well—the magazine was mostly standardized articles with no true ties to the hospital or community. St. Dominic wanted Yes Ma’am to be a relatable lifestyle magazine that features places and people familiar to its target audience.


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Topics: Healthcare Case Study


Case Study: How Leading Children's Hospital Used Reputation Management to Improve their U.S. News and World Report Rankings

07/11/16 by Jason Skinner, Chief Marketing Officer

Phoenix Children's Hospital wanted to find a way to increase its rankings in the U.S. News & World Report. The solution - content marketing.

Overview and Objective

Phoenix Children’s Hospital is one of the nation’s largest children’s hospitals, with a medical staff of nearly 1,000 pediatric specialists providing care across more than 70 pediatric subspecialties.


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Topics: Healthcare Case Study


Mastering the Art of Google News Lab Tools with Samaruddin Stewart

07/07/16 by Valerie Lauer, Copywriter

Google has become a living, breathing part of our lives. At True North Custom, it’s a resource we use every day as part of our research process. A recent training session by Samaruddin Stewart of Google News Lab helps us dive deeper into research, improve productivity, and connect with each other and the world.


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Topics: Content Strategy


Returning to Her Roots: A Profile of Editorial Director Hillary Myers

07/05/16 by Thomas Crocker, Copywriter

Longtime True North Custom team member Hillary Myers left her original department, editorial, to lead the client services group in 2014. Eventually, however, the lure of her first love—content creation—became too great to ignore.

In November 2015, Hillary, a former advertorial writer and nine-year True North Custom veteran, returned to editorial for her second stint as the department’s director. Her return coincided with a particularly disruptive moment for content marketing and those who use it to tell their stories.


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Topics: Team Profiles


Choosing the Best Content for Healthcare Consumers

06/29/16 by Katy Mena-Berkley, Copywriter

Today’s medical customers are craving content with an edge, chunks of colorful information, and engaging personal stories with magnetic appeal.

As the medical industry transitions from the fee-for-service to value-based reimbursement model, the way the industry’s marketing professionals are connecting with prospective patients is shifting, as well.


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Topics: Content Strategy


Infographic: Stop Straining Your Eyes and Sitting Too Much at Work

06/27/16 by Kaitlin Gunter, Copywriter

People spend close to eight hours a day sitting, and many of those hours occur while at work and looking at a screen.

These habits can have severe negative health effects, but we have a list of the eight best ways to combat them. 


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Topics: Productivity

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