Creating a Culture of Mindfulness: Exploring the Benefits of Workplace Meditation

08/29/16 by Katy Mena-Berkley, Copywriter

The practice of meditation can be a powerful tool to enhance productivity and wellness in the workplace.

Flooded with conference calls, deadlines, and the tireless pursuit of exceeding expectations of clients and colleagues, the workplace can be a stressful and overwhelming environment. Giving in to the anxiety is the natural tendency for many people. In fact, many professionals like to wear their anxiety as a badge of honor, proof that they are in the trenches, willing to sacrifice self-care and calmness for the sake of the bottom line.

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Topics: Productivity

The Search for Inspiration: A Profile of Creative Director Eric Jackson

08/24/16 by Thomas Crocker, Copywriter

True North Custom Creative Director Eric Jackson never knows where he’ll find inspiration, but he’s always on the lookout for it.

Eric came to True North Custom nine years ago after working in custom design for a Fortune 250 insurance company and various print publications. He has led the design department as creative director for the past five years. In this role, his main task is helping spark the creativity of his team of designers.

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Topics: Team Profiles

How to make Facebook Ads work for custom content

08/22/16 by Trevor Willingham, Copywriter

Even if your blog or article post manages to marry genuine entertainment with life-changing wisdom, it won’t necessarily reach your audience if you simply post it to your site. A well-crafted Facebook ad helps you attract the audience you want to view your content, allowing you to attract new readers and share your message.

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Topics: Content Strategy

Managing Your Email List and Reengaging Subscribers

08/17/16 by Brittain Whiteside-Galloway, Copywriter

You’ve built an engaged email subscriber list. Now what? Learn invaluable tips for efficiently managing your email list and key components of a win-back email campaign.

You invested valuable time and made a robust effort to create an actionable email list. Pat yourself on the back—that’s no small feat. You’ve now got a solid marketing tool to connect with your clients and various audiences. Your email marketing game is strong—but there’s still much work to be done.

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Topics: Digital Marketing

Using Local SEO to Capture Your Community

08/15/16 by Hannah Stuart, Copywriter

Mastering local SEO is tricky, but the boost it gives your business is worth it.

If you’ve ever used your desktop or phone to quickly Google restaurants, office supply stores, nail salons or any other local business, you have benefited from local SEO. Searchers use the internet to find businesses nearby that will meet their needs—according to Google, one in three searches done in the US via smartphone is a “local” search—and if you master the use of local search engine optimization for your business, you can draw those searchers from your community into your existing customer base.

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Topics: Search Engine Optimization

5 Ways to Take Data Management to the Next Level with Google Analytics Tools

08/10/16 by Tiffany Parnell, Senior Copywriter

Estimates suggest that as many as 30 to 50 million websites use Google Analytics tools, according to an article in Marketing Land. Despite the resource’s popularity, many marketers don’t fully take advantage of its capabilities. Learn how you can maximize the benefits of Google Analytics.

Creating compelling content is only one piece of the healthcare content marketing puzzle. Successful content marketers are both creators and analysts. They also measure the effectiveness of their content and overall digital marketing strategies and use these metrics as a basis for comparison and, if needed, improvement. Enter, Google Analytics.

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Topics: Marketing Resources

5 Commitments for Healthcare Marketing on Social Media

08/08/16 by Melissa Moore, Copywriter

A social media presence that’s poorly managed is worse than no social media at all. Use these tips to commit to your healthcare marketing strategy.

In healthcare marketing, social media can do it all—promote great content, generate new leads, and improve customer satisfaction by developing a genuine relationship between healthcare providers and their patients. However, using social media is a commitment that requires time and advanced planning to be used effectively.

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Topics: Content Strategy

5 Ways to Spice Up Your Social Media

08/03/16 by Nikki Sneed, Marketing & Events Coordinator

Did you know that 56 percent of people have unfollowed a brand on social media for being too boring or too salesy? That may not seem like a big deal, until you consider that 65 percent of people use the internet as their main source for buying advice and 67 percent prefer to buy from a brand that they follow.

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Topics: Content Strategy

Why No One is Reading Your Digital Content

08/01/16 by Valerie Lauer, Copywriter

Digital content is the darling of cohesive marketing strategies. So why are many online articles skimmed, overlooked, or ignored?

The answer isn’t so simple. Your digital content may be impressive. But the way people consume information is changing. The internet is busy and people have a lot of distractions. Your job is to understand that and rise above it.

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Topics: Digital Marketing

3 Reasons You Should Be Using Infographics

07/27/16 by Tiffany Parnell, Senior Copywriter

Infographics often take extra time to put together, but crafting a well-executed infographic is time well spent. Discover why infographics are among the most valuable tools in the content marketer’s toolbox.

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Topics: Content Strategy

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