5 SEO Tools for Your Healthcare Marketing Content

09/22/16 by Melissa Moore, Copywriter

Thinking about search engine optimization (SEO) when planning healthcare marketing content creation can be the secret to high conversion rates.


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Topics: Search Engine Optimization


Hub and Spoke Marketing: No Need to Reinvent the Wheel

09/20/16 by Jenny Havron-Miller, managing editor

How can you make sure people read your evergreen content and come back to it time and time again? That’s where hub and spoke marketing comes into play.


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Topics: Marketing Integration


Population Health at Work: 3 Steps to Reach Adults with Diabetes

09/15/16 by Tiffany Parnell, Senior Copywriter

In a healthcare era that prioritizes value over volume, content marketing strategies that emphasize wellness have become increasingly important. Find out how you can employ the principles of population health-based marketing to reach an underserved but surprisingly large segment of American communities: people with undiagnosed diabetes.


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Topics: Content Strategy


How to Style Automated Welcome Messages for More Consumer Engagement

09/13/16 by Kaitlin Gunter, Copywriter

Automated welcome messages can increase your level of engagement with customers—if they read the first message, they are 18 percent more likely to read other messages from you.


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Topics: Digital Marketing


Increase Your Productivity with These 8 Tips

09/08/16 by Trevor Willingham, Copywriter

Mental fatigue, stress, being pulled a million different ways, and moments of lethargy can all seriously interfere with your productivity. When your to-do list grows and minutes tick by with few results to show, what do you do?


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Topics: Productivity


Google Analytics and Customized Reports

09/06/16 by Katy Mena-Berkley, Copywriter

Whether or not you consider yourself a tech person, the truth of the matter is you have to get in the game when it comes to connecting with your existing or potential customers online. Customized reports through Google Analytics can help you understand how your message is being received.


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Topics: Marketing Resources


Creating a Culture of Mindfulness: Exploring the Benefits of Workplace Meditation

08/29/16 by Katy Mena-Berkley, Copywriter

The practice of meditation can be a powerful tool to enhance productivity and wellness in the workplace.

Flooded with conference calls, deadlines, and the tireless pursuit of exceeding expectations of clients and colleagues, the workplace can be a stressful and overwhelming environment. Giving in to the anxiety is the natural tendency for many people. In fact, many professionals like to wear their anxiety as a badge of honor, proof that they are in the trenches, willing to sacrifice self-care and calmness for the sake of the bottom line.


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Topics: Productivity


The Search for Inspiration: A Profile of Creative Director Eric Jackson

08/24/16 by Thomas Crocker, Copywriter

True North Custom Creative Director Eric Jackson never knows where he’ll find inspiration, but he’s always on the lookout for it.

Eric came to True North Custom nine years ago after working in custom design for a Fortune 250 insurance company and various print publications. He has led the design department as creative director for the past five years. In this role, his main task is helping spark the creativity of his team of designers.


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Topics: Team Profiles


How to Make Facebook Ads Work for Custom Content

08/22/16 by Trevor Willingham, Copywriter

Even if your blog or article post manages to marry genuine entertainment with life-changing wisdom, it won’t necessarily reach your audience if you simply post it to your site. A well-crafted Facebook ad helps you attract the audience you want to view your content, allowing you to attract new readers and share your message.


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Topics: Content Strategy


Managing Your Email List and Reengaging Subscribers

08/17/16 by Brittain Whiteside-Galloway, Copywriter

You’ve built an engaged email subscriber list. Now what? Learn invaluable tips for efficiently managing your email list and key components of a win-back email campaign.

You invested valuable time and made a robust effort to create an actionable email list. Pat yourself on the back—that’s no small feat. You’ve now got a solid marketing tool to connect with your clients and various audiences. Your email marketing game is strong—but there’s still much work to be done.


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Topics: Digital Marketing

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