Recent Posts


Setting the Pace in Voice Search for Health Care

08/08/19 by Heather Hammond, Managing Editor

Topics: Digital Marketing, Healthcare Industry Insights & Trends

Comscore predicts that half of all searches will be performed by voice before 2020. Find out how marketers at one of the top pediatric hospitals in the country are leading the way by leveraging “the shiny object” into a voice search strategy that actually works.

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How to Elevate the Physician Voice in Your Content Marketing

08/02/19 by Heather Hammond, Managing Editor

Topics: Healthcare Industry Insights & Trends, Content Marketing

 

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Video: How to Drive Digital Traffic and Conversions

07/29/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Webinar Recordings, Digital Marketing

Revenue growth is the No. 1 priority for hospital and health system CEOs. Find out how to move the needle through smart healthcare digital marketing strategies.

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The State of Healthcare Content Marketing

07/24/19 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

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Grow Your Brand and Revenue With Healthcare Digital Marketing

07/17/19 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Healthcare Industry Insights & Trends

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Marketing Healthcare Services to Generation X

07/10/19 by Katy Mena-Berkley, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

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Video: Advancing Healthcare Marketing Strategy through Storytelling

07/02/19 by Heather Hammond, Managing Editor

Topics: Webinar Recordings, Content Marketing

Storytelling is a hallmark of modern marketing, and best-selling author Seth Godin even went as far as to say, “Marketing is storytelling.” 

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Growth Hacking Your Healthcare Marketing Strategy

06/26/19 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

In this era of rapid change and increased competition, marketing as usual is a recipe for irrelevance. Here are a few ideas you can borrow from successful startups like Uber, Twitter and Spotify to supercharge customer acquisition and scale growth. 

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The Importance of ADA Compliance in Digital Healthcare Marketing

06/19/19 by Jenna Haines

Topics: Healthcare Industry Insights & Trends, Content Marketing

Ensure that your healthcare organization’s website meets ADA compliance and is accessible to everyone, including individuals with disabilities.

The Americans with Disabilities Act (ADA) is designed to protect individuals with disabilities from segregation and exclusion. When it was signed into law in 1990, however, the world wide web was just getting started and Google had yet to be invented. Now, the internet is an essential part of our daily lives and is one of our primary vehicles of communication.

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6 Marketing Leaders on Healthcare Industry Trends

06/12/19 by Sarah Fredriksson, Managing Editor

Topics: Healthcare Industry Insights & Trends

 

As the official content partner for this year's Summit on Healthcare Marketing and Physician Strategies (HMPS), we had the privilege of interviewing several market leaders on healthcare industry trends.

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