We've discussed how to create Facebook campaigns for all stages of the buyer's journey to increase conversions. The next step? Segmenting your audience. Here's a quick primer on the types of audiences Facebook has to offer.
As a result, over half (56%) are having at least some level of difficulty proving the effectiveness of their marketing campaigns.
If you fall in that camp or could just use some inspiration, here are five must-haves to generate the highest return on your content marketing investments.
In a recent webinar, True North Custom VP of Operations Tyler Hardekopf and Director of UX and Product Development Eric Clarkson offered six keys to a successful lead nurturing strategy. Here are three actionable tips your hospital or health system can put into practice to drive profitable volume for orthopedics, bariatrics, and other service lines.CONTINUE READING
During the past decade at True North Custom—and his 20 years of experience in digital marketing—Tyler has honed his email marketing skills, implementing a score of successful behavior-based email campaigns for a large client base. Here, he shares his perspective for some of marketers’ common questions about email nurturing.CONTINUE READING
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