Recent Posts


Why Marketing Is More Important Than Ever in Health Care

04/02/20 by Eric Silberman, President

Topics: Healthcare Industry Insights & Trends

 

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How to Pivot Your Healthcare Marketing Plan

03/26/20 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

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5 Types of Content You Need in a Crisis Like COVID-19 (with Examples + Webinar Recording)

03/18/20 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

With the COVID-19 news cycle being refreshed by the hour, healthcare marketers are rising to the challenge to communicate quickly and accurately with employees, patients and community members. To ensure all bases are covered as news breaks and consumers move from education to action, here are the five types of content your communication plan needs during this unprecedented crisis.

Every screen, inbox and social feed is filled with content and communication about the coronavirus, with much of the information coming from hospitals and healthcare systems. We’re partnering with clients to create content on the symptoms of the disease, how it’s spread, the organization’s updated policies and other critical topics weighing on the minds of consumers. 

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7 Reasons Print Makes Sense for Healthcare Marketers

03/12/20 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends, Content Marketing

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Christopher Penn on Data Science Basics for Content Marketing

03/05/20 by Christopher Penn, Chief Data Scientist at Trust Insights

Topics: Measurement & Analytics

 

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Why Frequency Matters in Healthcare Marketing

02/26/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

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How Marketing Technology Supercharges Content

02/20/20 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy

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A Unique View on Healthcare Digital Marketing

02/12/20 by Jason Skinner, Chief Marketing Officer

Topics: Digital Marketing, Team Profiles

 

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Video: A 5-Step Framework for Effective Content Planning

02/05/20 by Heather Hammond, Managing Editor

Topics: Webinar Recordings, Digital Marketing

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Case Study: Methodist Health System Boosts Consumer Engagement With Integrated Content Strategy

01/24/20 by Jane Crosby, Vice President of Strategy and Business Development

Topics: Healthcare Case Studies, Content Strategy

 

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