4 Implications for Healthcare Marketers from FutureScan: 2017-2022

04/24/17 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends


Facebook Audiences 101

04/19/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Paid Media & Advertising

Facebook is one of the most targeted and cost-effective digital marketing tools you can use to reach your audience. It is heavily used by healthcare marketers, even though measuring its effectiveness can be challenging.

We've discussed how to create Facebook campaigns for all stages of the buyer's journey to increase conversions. The next step? Segmenting your audience. Here's a quick primer on the types of audiences Facebook has to offer.


5 Marketing Tactics Hospitals Should be Using in 2017

04/17/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

According to the 2017 State of Healthcare Report, 69% of healthcare marketers are using content marketing—but only 21% of those have a documented strategy.

As a result, over half (56%) are having at least some level of difficulty proving the effectiveness of their marketing campaigns.

If you fall in that camp or could just use some inspiration, here are five must-haves to generate the highest return on your content marketing investments.


3 Ideas from The Hospital Marketing & Consumer Engagement Summit

04/12/17 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

Several of the leading minds in healthcare marketing recently converged in Nashville for the second-annual Hospital Marketing and Consumer Engagement Summit. Here are a trio of ideas that top marketers are talking about.


5 Tips to Harness Customer Feedback in Healthcare Marketing

04/10/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Audience Segmentation & Targeting

When it comes to marketing, the most compelling content comes from your audience's own words. 


How to Nurture Leads to Conversion with Email

04/05/17 by Lauren Knight, Marketing Coordinator

Topics: Webinar Recordings, Digital Marketing

Our 2017 State of Healthcare Content Marketing survey found that more than three-quarters of healthcare marketers struggle with attracting new patients and nurturing existing patients. Here are proven strategies to advancing these audiences through the decision cycle.  

In a recent webinar, True North Custom VP of Operations Tyler Hardekopf and Director of UX and Product Development Eric Clarkson offered six keys to a successful lead nurturing strategy. Here are three actionable tips your hospital or health system can put into practice to drive profitable volume for orthopedics, bariatrics, and other service lines.


Top Ways to Track Campaign Spend and Illustrate ROI

04/03/17 by Katy Mena-Berkley, Copywriter

Topics: Healthcare Industry Insights & Trends

When it comes to healthcare marketing, illustrating a successful return on investment is critical. Now more than ever, the medical marketplace has a laser focus on communicating the value of services and strong networks of loyal patients. 


The 2017 State of Healthcare Content Marketing Report Is Here

03/29/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

The State of Healthcare Content Marketing 2017 report features the latest tips, trends, and best practices for healthcare marketers.

Although content marketing is not a new concept, it is clear that the healthcare industry is continuing to adopt measurable digital content strategies and targeted direct marketing methods.


Ask the Expert: Best Practices for Email Nurturing

03/27/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing

You’ve purchased a marketing automation system and aren't sure where to start. No need to panic. Tyler Hardekopf, vice president of operations at True North Custom, is here to help.

During the past decade at True North Custom—and his 20 years of experience in digital marketing—Tyler has honed his email marketing skills, implementing a score of successful behavior-based email campaigns for a large client base. Here, he shares his perspective for some of marketers’ common questions about email nurturing.


When Sides Collide: How to Integrate Cultures after a Merger

03/22/17 by Trevor Willingham, Copywriter

Topics: Healthcare Industry Insights & Trends

Bringing multiple teams together under a merger or acquisition is no easy task. There’s uncertainty in the air, confused conversations echoing through the building, and possibly a decline in productivity. However, it has the potential to create boundless opportunity for both sides involved.


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