With passions stretching from parenthood to the arts and from sports to craft beer, Chris is nothing if not well-rounded. He nearly graduated from the University of Wisconsin–Madison with a degree in sculpture but ended up with a bachelor of arts in communication instead. He and his family live in Madison, where he spends his free time coaching his children’s soccer teams and brewing homemade beer.CONTINUE READING
Targeted Facebook ads allow you zero in on specific audiences to make the ads more appealing to where they are in the buying process. The low cost, combined with the ability to target based on Facebook demographics and known preferences, means you can create an ad for each segment of your audience for each goal of your campaign.CONTINUE READING
In 2017, we’ll need to shift our focus to driving growth within existing audiences—like measuring daily or weekly active users to ensure consistent engagement until conversion. Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.CONTINUE READING
When it comes to digital design, Eric is a largely self-taught expert. He spent his free time as a graphic design student at the University of Tennessee teaching himself the ins and outs of designing for the digital space. After college, he worked first for a New York City startup, then as a contract designer for an agency in San Francisco and as a freelancer.CONTINUE READING
For social media teams and marketers looking to get ahead of the curve, knowing how to spend time and resources and what opportunities are available can be half the battle. The Buffer State of Social Media Report analyzed survey responses from more than 1,200 marketers to understand how businesses of all sizes are approaching their social media marketing strategy:CONTINUE READING
It seems like nearly everyone wants to be a better leader, and everyone else is offering advice. Instead of just learning new ideas, try to find new experiences that will enhance your leadership development.CONTINUE READING
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