The 2017 State of Healthcare Content Marketing Report Is Here

03/29/17 by Kayla Anderson, Marketing Manager

Topics: Digital Marketing, Content Strategy

The State of Healthcare Content Marketing 2017 report features the latest tips, trends, and best practices for healthcare marketers.

Although content marketing is not a new concept, it is clear that the healthcare industry is continuing to adopt measurable digital content strategies and targeted direct marketing methods.


Ask the Expert: Best Practices for Email Nurturing

03/27/17 by Kaitlin Gunter, Copywriter

Topics: Digital Marketing

You’ve purchased a marketing automation system and aren't sure where to start. No need to panic. Tyler Hardekopf, vice president of operations at True North Custom, is here to help.

During the past decade at True North Custom—and his 20 years of experience in digital marketing—Tyler has honed his email marketing skills, implementing a score of successful behavior-based email campaigns for a large client base. Here, he shares his perspective for some of marketers’ common questions about email nurturing.


When Sides Collide: How to Integrate Cultures after a Merger

03/22/17 by Trevor Willingham, Copywriter

Topics: Healthcare Industry Insights & Trends

Bringing multiple teams together under a merger or acquisition is no easy task. There’s uncertainty in the air, confused conversations echoing through the building, and possibly a decline in productivity. However, it has the potential to create boundless opportunity for both sides involved.


4 Decluttering Tips to Organize Your Space and Enhance Your Life

03/20/17 by Katy Mena-Berkley, Copywriter

Topics: Professional Development

Getting rid of items you no longer need and organizing papers and knick-knacks can significantly reduce stress and enhance productivity. Find out to streamline this often-daunting task with these decluttering tips.

We all have those drawers, tables, and closets filled with items we may not use every single day but simply can’t bear to part with. Or maybe your office clutter is less material and more digital with stacks of unread reports, inboxes rife with emails, and voicemails that remain unreturned.


Case Study: Children’s Hospital Uses Community Publication to Drive Population Health

03/15/17 by Jenny Havron-Miller, Managing Editor

Topics: Healthcare Case Studies, Audience Segmentation & Targeting, Content Strategy

After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap and shifted the publication's focus from brand building to population health. The risk was worth the reward.

Overview and Objectives


Tips and Tricks to Become a Paid Search Master

03/13/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing

Grab the attention of patients and prospects by using paid search to place well-tailored ads at their fingertips.


Speak Your CFO’s Language: Why Good Communication Between Marketing and the C-Suite is Crucial

03/08/17 by Hannah Stuart, Copywriter

Topics: Professional Development

Effective communication with your CFO isn’t just a bonus—it’s a necessity.


4 Marketing Psychology Principles to Integrate Into Web Design

03/06/17 by Tiffany Parnell, Senior Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Telling an engaging story extends beyond the words on the screen. The colors, typography, and photos on your website, as well as the site’s usability, also play sizeable roles in helping visitors connect with brands. Find out how to apply concepts of marketing psychology to your website’s design.


Captain Content: A Profile of Editorial Director Jesse Thompson

03/01/17 by Thomas Crocker, Copywriter

Topics: Team Profiles

A love of comic books has shaped the career of True North Custom Editorial Director Jesse Thompson.


Optimize Your Email List Segmentation

02/27/17 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting

Want to boost your email marketing engagement and ROI? Effective list segmentation is essential.


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