How Cleveland Clinic Wins with Content

03/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Content Strategy, Content Marketing

 

Discover how a consumer-centric, data-driven content strategy fosters brand and revenue growth for one of the country’s largest and most respected hospitals.

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Creating an Effective SEO Content Strategy: Part 1

02/27/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Webinar Recordings, Content Marketing

 

Discover the steps for conducting a content audit, including where to concentrate for keyword research and other critical elements required in the planning phase of an SEO content strategy. (Adapted from our recent webinar recorded above.)

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The Anatomy of a Healthcare Landing Page That Converts

02/20/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing

Focused healthcare landing pages are some of the best tools for converting your website’s visitors into measurable leads.

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Don't Miss This When Marketing to Women

02/13/19 by Sandee Curry, Editorial Director

Topics: Content Strategy, Content Marketing

Why your health system or hospital needs to talk to women about stroke.

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5 Best Practices for Marketing to Physicians

02/06/19 by Jason Skinner, Chief Marketing Officer

Topics: Physician Marketing

Here are proven methods to set your content apart from the myriad messages vying for physicians’ attention.

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Market Leaders Advance Strategy through Storytelling

01/30/19 by Heather Hammond, Managing Editor

Topics: Content Strategy, Content Marketing

Learn how storytelling can be a powerful way to connect with patients.

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How to Pitch Your Leadership: 5 Lessons from the Shark Tank

01/23/19 by Heather Hammond, Managing Editor

Topics: Healthcare Industry Insights & Trends

Learn to perfect your marketing pitch in this excerpt from a standing-room only presentation delivered by Paul A. Szablowski and Rob Rosenberg at the 2018 Society for Healthcare Strategy and Market Development Conference.

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Healthcare Marketers: Let's Lead the Charge in Value-Based Care

01/16/19 by Josh Garcia, Copywriter

Topics: Digital Marketing, Measurement & Analytics, Paid Media & Advertising

Thought leaders from the American Hospital Association (AHA) and the Society for Healthcare Strategy & Market Development (SHSMD) explain how marketers can drive value-based projects within their organizations.

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Digital Marketing Basics Every Healthcare Marketer Should Master

01/09/19 by Ashley DuFrene, Senior Digital Marketing Specialist

Topics: Digital Marketing, Measurement & Analytics, Paid Media & Advertising

Running a successful digital marketing campaign requires clear goals, careful analysis and an understanding of the tools at your disposal. Use these tips to maximize your next campaign's ROI.

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Case Study: How an Employee Publication Helped a Health System Speak With One (Brand) Voice

01/02/19 by Thomas Crocker, Copywriter

Topics: Healthcare Case Studies

A faith-based health system with a national footprint amplified its brand voice internally through a carefully considered rebranding of its corporate employee magazine.

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