Re: Subject Line Tips

06/20/18 by Thomas Crocker, Copywriter

Topics: Digital Marketing

In crowded inboxes, the subject line is your one shot to pique recipients’ interest enough to open your email. How can you be sure you don’t waste it?  

CONTINUE READING

The Critical Role of Quality Control in Content Marketing

06/13/18 by Josh Garcia, Copywriter

Topics: Content Marketing

Creating engaging content is a priority for any content marketer — but it doesn't end there: Accuracy is key to building trust and respect among your consumers, physicians, and other constituents.

CONTINUE READING

Ascension's Nick Ragone on Creating an Integrated Brand Experience

06/06/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

CONTINUE READING

Healthcare Marketing Trends to Watch, Part 2

05/30/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

CONTINUE READING

Healthcare Marketing Trends to Watch, Part 1

05/23/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

 

CONTINUE READING

Marketing Healthcare to Men

05/16/18 by Hannah Stuart, Copywriter

Topics: Audience Segmentation & Targeting, Healthcare Industry Insights & Trends

It’s no secret that many men avoid going to the doctor. Here's how healthcare marketers can adapt their methods and messaging to reach them.

CONTINUE READING

HMPS 2018 in 25 Tweets

05/09/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

If you missed this year's Healthcare Marketing and Physician Strategies Summit in Salt Lake City, we're here to alleviate your FOMO (fear of missing out).

CONTINUE READING

Meet the Emerging Leaders in Healthcare Marketing

05/02/18 by Jason Skinner, Chief Marketing Officer

Topics: Healthcare Industry Insights & Trends

We're proud to announce the 10 recipients of this inaugural award, nominated by their peers for excellence in advancing healthcare marketing and communications.

CONTINUE READING

Case Study: Integrated Content Strategy Drives Growth for Community Hospital

04/25/18 by Josh Garcia, Copywriter

Topics: Healthcare Case Studies

Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer at Summit Healthcare in Show Low, Arizona, to increase the hospital’s market share while developing a closer relationship with her audience.

CONTINUE READING

Content Marketing Must-Haves for Reaching Millennials

04/18/18 by Hannah Stuart, Copywriter

Topics: Digital Marketing, Audience Segmentation & Targeting, Content Marketing

Making your healthcare content more interactive and shareable is always a good idea — and essential for engaging millennials.

The United States Census Bureau approximates that there are 83.7 million members of the millennial generation (born from 1982–2000) in the U.S. Compared to previous generations, this audience is far more likely to review medical advice online and use urgent care in the absence of a primary care physician, making millennials an ideal demographic for healthcare marketers to mine.

CONTINUE READING

Get Blog Updates by Email


Insight Magazine

The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies. 
Start Reading Now!

New Call-to-action

Popular Articles



Follow us on Twitter