Elevate Your Healthcare Marketing with a Google Premier Partner

Learn about the significance of working with a Google Premier Partner in healthcare marketing and how it sets our agency apart from others in the industry.

Google Premier Partner: 
What It Means For Our Clients

As digital marketing continues to evolve, being recognized as a Premier Partner has become a significant milestone for agencies. Achieving this distinction indicates that an agency has demonstrated a high level of proficiency in managing Google Ads campaigns, is among the strongest Google Partners and consistently delivers results for their clients. Being a Premier Partner in a specialized industry like healthcare is even more impressive.

That's why we are thrilled to announce that True North Custom, a leading healthcare marketing firm, has achieved this prestigious recognition in 2024.

Only 3% of Google Partners achieve Premier Partner status, a testament to our unparalleled expertise and commitment to excellence. True North has performed in the top 3% of partners running ads on Google across all industries, even while exclusively specializing in healthcare marketing. This places us among the very top healthcare agencies running Google ad campaigns across the board. This designation was based on our performance with our clients leading up to 2024.

As a Premier Partner, we possess in-depth knowledge that enables us to create targeted campaigns that are both effective and compliant with healthcare regulations. We also have access to Google resources that only a few have, which sets us apart from others in the industry and gives us a true competitive advantage.

Google Premier Partner, Explained

When it comes to Google Ads, there are two levels of partnership: Google Partner and Google Premier Partner

  • Google Partner: Partner is the basic level where agencies or individuals have certified staff and manage some ad spend for clients, which shows they are familiar with Google Ads.
  • Google Premier Partner. On the other hand, Premier Partner is at the elite level, where agencies have to prove not only their knowledge of Google Ads but also their consistent excellence in executing Google Ads campaigns. Premier Partners have more certifications, manage higher ad spend and, importantly, deliver strong results for their clients. They also have demonstrated growth for their clients, sustained client business, and committed dollars in non-Search channels like YouTube and Display ads. Therefore, organizations looking for expert assistance with Google Ads campaigns should choose a Premier Partner, as they are among the best in the industry and have a proven track record.

The confirmation process for becoming a Google Partner is selective, as it demonstrates to prospective clients that the agency has established its capabilities and is highly credible. Attaining the Premier Partner badge is even more selective. 

As a healthcare-exclusive agency, the recognition carries a greater significance for us at True North. We are already among the top agencies that work in healthcare, and becoming a Premier Partner elevates our position even further.

A Major Distinction

Premier Partners have the exclusive opportunity to test new Google Ads features that are still in development before they are released to the public. This gives them an advantage to try out innovative strategies and gain a competitive edge when working on their clients' campaigns. It's like test-driving a new car before it hits the marketing but for advertising.

Working with a Premier Partner like True North means you benefit from our exclusive advantages, such as:

  • Beta testing opportunities: One of the major benefits of becoming a Premier Partner is gaining early access to new Google resources. Premier Partners are granted exclusive access to beta programs that aren't available to the general public. This gives your organization the opportunity to test new features and tools before your competition does, giving you a significant edge in the market.
  • Dedicated support: One of the biggest advantages of working with a Premier Partner is that they have direct access to Google's support team. This direct link to Google means that any issues or concerns that may arise during a campaign can be resolved quickly. Questions can be answered quickly and issues are resolved faster, minimizing any disruptions to client campaigns. 
  • Exclusive content: Premier Partners have an incentive to stay informed regarding changes in trends and industry shifts. These advertisers gain access to exclusive content, like white papers, case studies and webinars, providing valuable insights and strategies for continuing education in digital marketing.
  • Specialized training: Premier Partners have access to a wider range of in-depth courses, training materials and certifications directly from Google. Premier Partners and their clients stay up-to-date on the latest features, best practices and industry trends.

Work With the Healthcare Experts of Google Ads

Working with a Premier Partner is crucial for organizations that want to make the most of their advertising budget. These experts possess a deep understanding of Google's advertising products and can help optimize your campaigns for maximum return on investment. At True North, we are proud to have received recognition from Google for our exceptional work in driving successful Google Ads campaigns.

With our expertise, healthcare clients can trust us to develop a customized advertising strategy that aligns with their business goals and target audience. We continuously monitor, analyze and adjust campaigns to ensure they are performing at their highest potential. This level of attention to detail can save your organization time and money while generating higher-quality leads and increasing conversions. Don't settle for less than the best—partner with True North for outstanding results.

It’s time for a stress-free partnership that delivers the results you need.

It’s easier to start than you think—30 minutes can change everything.

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