Get patient-facing personnel on board with marketing campaigns, or watch your conversion rate suffer. After months of hard work, your marketing campaign has gone live. You did the research to capture...

Anthem BlueCross BlueShield recently announced it will no longer pay for fully insured members to receive certain outpatient imaging services in a hospital setting. For healthcare marketers, the move...

Patient engagement is the primary metric for hospitals that position themselves as leaders within their communities. Now more than ever, there is a growing need for hospitals to have genuine...