Healthcare Digital Marketing That Drives Defensible Results
At True North Custom, we manage digital marketing partnerships that achieve actionable results.
Setting up healthcare marketers for success
Engaging creative and messaging that has a meaningful impact on target audiences. Our approach connects with consumers in moments of need, and helps them access the right care. At True North, we consider performance content and assets core to digital campaign planning.
Effective paid media strategies combine paid search, social media, streaming, and programmatic advertising to reach consumers where they are. We dedicate our teams to deploying your digital marketing resources where they'll have the greatest impact on your business.
Transparent reporting and strategic optimization that enhances collaboration, delivers high-value leads and produces a meaningful revenue impact. With our team, you will always understand the status of your work and what we're doing to drive your business forward.
Engagement at every touchpoint
Early in the healthcare journey, consumers are looking for information and guidance. They're likely to engage with stories, brand advertisements, quizzes, and other content that strike an emotional reaction to either a known or unknown healthcare need.
Providing long-form content and other resources to help people navigate complex healthcare conditions or high-level worries about their health. Consumers might be interested in health risk assessments, downloadable content, seminars and events, and more.
When consumers are ready to pursue care, marketers can make the process easy by ensuring search engine results page (SERP) visibility and a seamless process from ad click-through conversion. Consumers have different preferences depending on the service line and market, but they always want digital experiences that work well. They also want to be able to talk to a live person for assistance over the phone.
A Significant Milestone: Google Premier Partner
Working with a Google Premier Partner is crucial for organizations that want to make the most of their advertising budget. True North Custom has been recognized as a Google Premier Partner, an elite status awarded to only the top 3% of Google Partners, highlighting our high proficiency in managing Google Ads campaigns.
This achievement demonstrates an ability to deliver targeted and effective campaigns at scale and with a high standard of excellent performance. As a Premier Partner, our clients benefit from exclusive access to Google resources, beta testing opportunities, dedicated Google support and specialized training.
Full-service digital marketing for healthcare
We offer services designed for healthcare organizations to make sure your marketing plan works well for your specific needs.
- A fully HIPAA-compliant solution based on the latest HHS OCR updates
- Content creation and execution to drive search engine rankings and conversions
- Call tracking management and storage
- Collaboration with existing marketing and technical vendors
- Creative development for campaign assets like landing pages and ads that drive click-through rates and conversion rates
- In-house media placement and coordination
- Management of dashboard analytics for real-time access to performance insights
- Production of creative plans, TV spots and associated traditional media
- Proactively and frequently review, analyze, and optimize campaigns
- Supporting capability to execute direct mail campaigns
- Strategic planning to build campaigns to support your business needs and market realities
Digital marketing for physicians
A provider engagement and referral development strategy is critical to volume growth for the highest-value hospital service lines and supports cardiovascular, orthopedics and cancer campaigns, among others.
Our service offerings include:
- Targeted display ads on medical journals and health-related websites for increased visibility among healthcare professionals
- Native advertising within respected medical platforms and forums to subtly integrate product information or services
- Performance-driven content marketing strategies focused on producing and sharing valuable health research, case studies and success stories to engage a physician audience
- Specialized email marketing campaigns tailored for healthcare professionals, offering the latest medical advancements, continuing education opportunities and exclusive events
- Direct mail efforts with personalized communications, such as newsletters or invitations to medical seminars, aimed at building stronger relationships with physician clients
Digital marketing for insurance
Medicare Advantage sales and marketing, in particular, are becoming more and more competitive. True North takes a similar approach to driving engagement with consumers aging into Medicare, or potentially switching plans during AEP.
We leverage:
- Integrated paid media mix that includes direct mail programs targeting specific demographics and geographical coverage areas
- Performance content, including healthcare insurance decision-making tools like comprehensive quote calculators, quizzes and downloadable content on coverage options
- Specialized audio and video advertising to capture attention during the Annual Open Enrollment selling season
- Optimize your website through SEO strategies that drive organic search performance through blog posts about insurance policies and detailed product content for different plans
- Creative campaign concept and development to guide and integrate each of the above tactics, ensuring they resonate with healthcare insurance seekers' needs and questions
Ready to accelerate your digital presence today?
Start with a strategy call to explore your digital marketing potential and find out how you can attract new patients to your system or practice.
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Healthcare digital marketing
Drive engagement and lead volume through PPC, social media, display, native, audio and video advertising.
Content marketing and SEO
Full-service healthcare content marketing that balances creativity, brand and performance objectives.
Direct mail offerings
Print strategies to connect consumers to new providers, invite community members to events or encourage screenings.
Insurance marketing
Health insurance marketing strategies to support member engagement and membership growth for payers nationwide.
Blog
Discover proven strategies and expert tips for healthcare marketing navigation.
Client Success
Explore our client success stories to see transformative results in action.