Maximize your direct mail marketing strategy

With pressure to prove the ROI of every tactic we leverage, healthcare marketers find direct mail increasingly challenging to sell internally. However, through precise targeting, innovative creative and messaging tactics, and intentional campaign strategies, it can be an effective tool.

• Appointment reminders: Timely and personalized direct mail reminders to encourage patients to schedule their annual check-ups, screenings like mammograms, and preventive care appointments, enhancing patient compliance and overall wellness.
• Healthcare new mover marketing: Introduce your practice or facility to new residents in the area, providing essential information and a warm welcome that sets the stage for a lasting relationship.
• Win-back campaigns: Engage emergency or urgent care patients with a mailer promoting your primary care services.
• Announcement strategies: When you add a new location or new provider, using direct mail to drive engagement and volumes can be a highly successful strategy.
• Health education mailers: These direct mail pieces are informative and designed to educate patients on specific health topics. Health education mailers also recommend age-appropriate health screenings and proactive steps individuals can take to enhance their well-being. The goal is to foster a sense of empowerment and encourage proactive management of healthcare. These could be on topics like low-dose CT screening, vaccines and other public health concerns.